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Professional Training

Online Advertising & Social Media

edX, Online
Length
4 weeks
Next course start
Start anytime See details
Course delivery
Self-Paced Online
Length
4 weeks
Next course start
Start anytime See details
Course delivery
Self-Paced Online
Visit this course's homepage on the provider's site to learn more or book!

Course description

Online Advertising & Social Media

Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google adwords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact.

This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.

Upcoming start dates

1 start date available

Start anytime

  • Self-Paced Online
  • Online
  • English

Suitability - Who should attend?

Prerequisites

None

Outcome / Qualification etc.

What you'll learn

3.1 Online Advertising Ecosystems

3.2 Evaluation of Online Display Campaigns

3.3 Online Reviews and Sentiment Analysis

3.4 Social Media /Social Network Analysis

3.5 Analysis of Social Media Big Data

Course delivery details

This course is offered through The University of Maryland, College Park, a partner institute of EdX.

3-5 hours per week

Expenses

  • Verified Track -$199
  • Audit Track - Free
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