Course description
ocial Media Training: Build an Effective Strategy
Learn how to craft and execute a successful social media strategy for your business on this 5-star rated, one-day course.
Course Overview: Social Media Essentials
Whether you’re new to social media marketing or looking to improve your results, this practical course will provide the knowledge and skills needed to create and implement a focused organic social media strategy. You'll gain a deeper understanding of how to build a strong online presence, grow a targeted following, and engage your audience to boost reach, interactions, and drive website traffic.
This course covers Facebook, Instagram, LinkedIn, and Twitter, with a focus on organic growth strategies rather than paid advertising. If you're more interested in learning about social media ads, be sure to check out our Social Media Advertising course.
Upcoming start dates
Suitability - Who should attend?
Who Should Attend This Course?
This course is perfect for beginners or those relatively new to using social media for their business.
It’s designed to help you understand the best practices and approaches to achieve your social media goals.
You don't need to have existing business accounts set up, but basic familiarity with social platforms is recommended.
Outcome / Qualification etc.
Master Social Media Strategy
You will learn how the major platforms (Facebook, Instagram, LinkedIn, and Twitter) work and stay up to date with the latest trends. Through hands-on exercises, you'll develop a tailored social media strategy for your business, set clear goals, choose the right platforms, and conduct competitor research to refine your online identity.
Creating relevant content is a key component of any social media strategy. You’ll also explore tools for content creation, scheduling posts, using content calendars, and analyzing campaign performance to fine-tune your approach. By the end of the day, you’ll have the confidence to design and implement your own social media strategy effectively.
Training Course Content
Key Topics Covered in the Course
During this one-day training session, you’ll learn about:
- Social Media Overview
- The Latest Social Media Trends
- Developing a Social Media Strategy and Brand Voice
- Creating a Social Media Policy
- Identifying and Targeting Your Audience
- Building a Following and Establishing Trust
- Choosing the Right Platforms
- Content Creation Tools, Calendars, and Scheduling
- Setting KPIs and Measuring Success
Course delivery details
Course Day Details
Our highly-rated Social Media training courses are practical, with small class sizes (a maximum of 6 participants), ensuring you have plenty of time to ask questions and interact with the trainer.
Courses are available as in-person classroom sessions or live, online Zoom sessions, running from 9:30 am to 4:30 pm, with regular breaks throughout the day.
Scheduled Social Media Training
We offer public courses in Manchester and online. Check below for upcoming dates.
Private / Bespoke Social Media Training
Looking for personalized training? We offer private one-to-one and group social media courses, available at our training centers, your workplace, or any location across the UK. Online options are also available.
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M Training and Consultancy Ltd
M Training offers intensive, one and two day courses designed to equip professionals with essential business skills. Our courses cover a wide range of topics, including Digital Marketing, Marketing Strategy, Leadership and Management, Excel, Microsoft applications, and other essential business...