Course description
If you use social media for a business and want to improve your metrics or you’re just starting out this practical 1-day course will give a clear understanding of how to put together and implement a targeted organic Social Media strategy.
You will learn how to create a great presence, build a large but targeted following, and engage your audience to increase your reach, post engagement and drive website traffic and conversions.
This course covers Facebook, Instagram, LinkedIn and Twitter; and is focused on creating an organic strategy rather than utilising platforms ads.
If you are interested in the advertising side of social media, check out our Social Media Advertising course.
During the course, you will learn how each of the “big 4” (Facebook, Instagram, LinkedIn & Twitter) platforms work and will discuss the latest trends and developments in is Social Media.
Through a range of practical exercises, you will look at developing a social media strategy for your business, looking at objectives, the best platforms to use conducting competitor research and developing your online voice.
Creating the right content for your audience is key for your social media strategy so you will also look at how you can generate this content using various tools and utilising content calendars and scheduling tools and measuring the success of your campaigns.
By the end of the course, you will have the confidence, knowledge and skills to put together and execute your own social media strategy.
Upcoming start dates
Suitability - Who should attend?
This course is suitable for people who are looking to start using, or are relatively new to, Social Media platforms, for their businesses and want to understand best practices for doing so.
You do not need active social media platforms set up for a business, but you should be comfortable using social media platforms.
Training Course Content
Throughout the training day you will cover:
- Introduction to Social Media
- Latest Social Trends
- Developing a Social Media Strategy & online identity
- Creating a social media policy
- How to target your audience
- Building a following, awareness and trust
- Identifying the appropriate social channels
- Creating content using tools, calendars and scheduling
- Setting KPIs and measurement
Course delivery details
Our 5-star rated Social Media training courses are practical courses with small class sizes, and a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!
These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.
Scheduled Social Media Courses
Our scheduled public Social Media training courses are run in Manchester and Online. Dates for these can be found below.
Private / Bespoke Social Media Training
We run private one-to-one and group Social Media training at our training centres, at your premises or at a location to suit you, anywhere in the UK. These can also be held Online.
See the Private Course tab further down the page for more information.
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M Training and Consultancy Ltd
M Training offers intensive, one and two day courses designed to equip professionals with essential business skills. Our courses cover a wide range of topics, including Digital Marketing, Marketing Strategy, Leadership and Management, Excel, Microsoft applications, and other essential business...