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Social Media Marketing 201

Length
1 hour
Next course start
Start Anytime! See details
Course delivery
Self-Paced Online
Length
1 hour
Next course start
Start Anytime! See details
Course delivery
Self-Paced Online
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Course description

Chart Learning Solutions
Social media marketing 201 tackles more complex challenges, such as optimizing ad campaigns, analyzing metrics for ROI, and staying ahead of platform updates. Participants will learn advanced strategies for audience segmentation, content scheduling, and leveraging paid social media tools. This course also covers common business problems like balancing organic and paid growth, managing cross-platform consistency, and adapting to changing algorithms. By refining these skills, marketers can improve campaign performance, increase engagement, and drive measurable business results.

Upcoming start dates

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  • Self-Paced Online
  • Online
  • English

Training Course Content

We have 5 modules available in this Social Media Marketing 201 course that focus on:

1. How To Use Content Buckets For Social Media Planning

Learn how to plan and organize social media content by developing content buckets. If you’re unsure what types of social content to create—or how to make each post feel like part of an overarching narrative—content buckets are a simple and effective solution.

2. Boosting Social Media Engagement

In the early days of social media, businesses pointed to high follower numbers as a strong indicator of success. Today, gaining followers is not enough—engagement is critical. In this lesson, learn what it means to have an engaged following and get practical tips to increase interaction on your social media pages.

3. Why People Unfollow Brands On Social Media

Understand how you can identify the cause of your social media demise and reverse the trend. In this lesson, you’ll learn why people follow brands on social media, as well as seven things that may turn them off, along with tips to prevent alienating your followers.

4. Metrics To Monitor Social Media

Social media metrics offer both a granular and a big-picture view of how your social efforts impact your business. Learn about different types of social media metrics, why they matter, and how to monitor metrics that will energize your company’s online presence and help reach a new customer base.

5. Creative Content Ideas For Social Media

Even the savviest social media marketers struggle to keep up with the demand for frequent, high-quality social media content. I2n this lesson, explore 12 fresh ideas for social media content. Then, learn additional strategies for sourcing content from other people and resources.

Why choose Chart Learning Solutions

More than 1,5 million minutes of learning in 2022

35 Certified Chart Coaches globally

30 years experience in Soft Skills development

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Chart Learning Solutions
Kustvägen 21
263 32 Höganäs

Chart Learning Solutions

Chart Learning Solutions have created a wide range of training options in order to assist organisations in the development of high-performing managers, leaders, customer service providers, and sales executives. They have created an online learning methodology that increases performance and...

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