Social Media Marketing 201

We have 5 modules available in this Social Media Marketing 201 course that focus on:

1. How To Use Content Buckets For Social Media Planning

Learn how to plan and organize social media content by developing content buckets. If you’re unsure what types of social content to create—or how to make each post feel like part of an overarching narrative—content buckets are a simple and effective solution.

2. Boosting Social Media Engagement

In the early days of social media, businesses pointed to high follower numbers as a strong indicator of success. Today, gaining followers is not enough—engagement is critical. In this lesson, learn what it means to have an engaged following and get practical tips to increase interaction on your social media pages.

3. Why People Unfollow Brands On Social Media

Understand how you can identify the cause of your social media demise and reverse the trend. In this lesson, you’ll learn why people follow brands on social media, as well as seven things that may turn them off, along with tips to prevent alienating your followers.

4. Metrics To Monitor Social Media

Social media metrics offer both a granular and a big-picture view of how your social efforts impact your business. Learn about different types of social media metrics, why they matter, and how to monitor metrics that will energize your company’s online presence and help reach a new customer base.

5. Creative Content Ideas For Social Media

Even the savviest social media marketers struggle to keep up with the demand for frequent, high-quality social media content. I2n this lesson, explore 12 fresh ideas for social media content. Then, learn additional strategies for sourcing content from other people and resources.