Social Media Marketing 101

We have 5 modules available in this Social Media Marketing 101 course that focus on:

1. Introduction To Social Media Marketing

Social media marketing is a rapidly evolving field with tremendous opportunity—but a lot to learn. In this lesson, you’ll get an overview of the fundamentals, including what social media marketing is, why it’s profitable, best practices, and need-to-know channels.

2. Top Channels And Best Practices For Each Platform

Social media marketing is the practice of using social platforms to promote products, services, or brands. It's highly profitable due to its vast reach and targeting capabilities. Best practices include consistent posting, engaging content, and audience interaction.

3. How To Use Hashtags For Beginners

Learn why people use hashtags on social media, how to use them on five popular platforms, and five best practices to make the most of them. Because each social media platform possesses a unique character and functions distinctly from others, the hashtag’s function can also vary from platform to platform.

4. Defining Your Audience And Voice

Identifying who buys from you—or who is most likely to buy from you—can help narrow your social media focus. In this lesson, we’ll discuss ways to authentically connect with your audience and how you can use established best practices to increase the effectiveness of your social media marketing.

5. How To Create A Social Media Strategy

Discover why every business needs a strategy for using its social media platforms for marketing. A social media marketing strategy outlines goals, ways to achieve them, and how to measure progress. In this lesson, you’ll learn more about why a social media strategy is important and how to build your own.