Course description
This is a 1-day course, for organisations looking to take advantage of social media advertising or individuals looking to expand their skills in this area.
It covers the essentials of creating and managing effective social media advertising campaigns including Facebook Ads, Twitter Ads and LinkedIn Ads (Other platforms can be covered on request).
You will gain a greater understanding of the social media advertising options; how to structure your ad campaigns; how to target the right audience and create effective ads that will drive the right people to your website. You will also learn how to read results and optimise your future campaigns.
This Social Media advertising course is offered as a public course or a private course on a one to one basis or for groups.
Upcoming start dates
Suitability - Who should attend?
This course is suitable for people who have not previously used social media advertising, but you should have some experience of using social media for business.
If you are new to Social Media for Business, take a look at our Social Media Training Course.
Training Course Content
Which Social Media Platforms are Covered?
The public course focuses on
- Facebook Ads & Instagram Ads
- Using Ads Manager
- The Facebook Pixel
- Types of Campaigns
- Twitter Ads
- How they work
- Targeting
- Awareness vs Engagement vs Discovery
- LinkedIn Ads
- Campaign Manager
- Types of Ads
- Maximising your campaign
See Full Course Outline At The Bottom Of The Page
Don't see your social media platform?
The above are our most popular social media platforms, so we cover all of these. If you don't see the social media platform you use above, Contact Us to see if we can cover your platform in a private course
Social Media Advertising Course Topics
- Introduction to social media advertising
- How to manage your own or your client’s expectations
- How to plan a campaign strategy
- Understanding how each channel works
- How to target your audiences effectively
- Creating content for your campaigns
- How to read the results
- Optimising your campaigns
Course delivery details
Our 5-star rated Social Media Advertising Courses are available online as well as in Manchester, Leeds & Liverpool.
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M Training and Consultancy Ltd
M Training offers intensive, one and two day courses designed to equip professionals with essential business skills. Our courses cover a wide range of topics, including Digital Marketing, Marketing Strategy, Leadership and Management, Excel, Microsoft applications, and other essential business...