Course description
One in twelve jobs in the UK is supported by tourism, making it one of the largest and most important industries in Britain. It will allow you to study the convenient way! You decide when and where you learn, at your own pace. Your coursework can be submitted by either post or email, making it easy and hassle-free. All your course materials will then be delivered to you by post or email, so it couldn’t be easier. Our experienced and friendly tutors are there to help you every step of the way by email, so help is only a click away!
Course Content
Unit 1 Introduction to the Tourism Industry
- What is tourism?
- History of tourism
- Mass tourism
- Threats to tourism
- Tourism trends
Unit 2 Planning for Tourism
- Tourism and the UK economy
- Public sector
- Regional development agencies
- Local government
- Planning
- Feasibility studies
Unit 3 Passenger Transport
- Trains
- Cars
- Coaches
- Cruise ships
- Passenger ferries
- Air transport
- Types of airlines
- Deregulation
- Airline infrastructure
- Environmental impacts of airlines
Unit 4 Responsible Tourism
- What is responsible tourism?
- Types of responsible tourism
- The impacts of tourism
- Tourism development planning
Unit 5 The Management of Visitor Attractions
- The importance of visitor attractions
- Types of visitor attractions
- What makes a visitor attraction appealing?
- Visitor satisfaction
- Types of visits
- Design and technology
- Ownership of visitor attractions
- Funding visitor attractions
- Why is the public sector important?
Unit 6 Tourism Marketing
- Creating a tourism strategy
- Identifying the tourist product
- Market research
- Market segmentation
- The marketing mix
- How to evaluate a product
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