Course description
Enhance your understanding of marketing and discover how to leverage it to boost your business or organization in this one-day course.
Introduction to Marketing Course
If you want to improve your marketing skills and learn to use marketing more effectively, this one-day Introduction to Marketing course is perfect for you.
You'll gain practical skills and knowledge across various aspects of marketing that you can apply directly to your own organization.
In this course, you’ll learn how to create your own marketing strategy, set clear objectives, build your brand and establish brand values, identify the best marketing channels, analyze your results, and much more.
Upcoming start dates
Suitability - Who should attend?
This course is designed for those who are new to marketing or have some responsibility for their organization's marketing but lack significant training or extensive expertise in the field.
Whether you’re a company director, recently promoted to a marketing role, or looking to transition into a marketing career, this is the ideal course for you.
Outcome / Qualification etc.
During M Training's one-day Introduction to Marketing course, participants will learn the theory behind marketing, including its role within business and key marketing tools such as the 7 P’s, brand understanding, and different marketing channels.
They will engage in practical exercises to apply this knowledge and techniques to their own organizations. Participants will work to understand their market segments, set achievable marketing goals, identify suitable marketing channels to meet those goals, and learn how to measure success.
Each participant will receive detailed course materials and will have access to three months of online support for any follow-up questions they may have.
Training Course Content
During this course, we will cover the following subjects
- What is Marketing and its role in your business/organisation
- The 7 P's of Marketing and how these can be used to frame your strategy
- Understanding your brand and its importance
- Creating your vision and mission to drive your organisation forward
- Developing your brand values and your value proposition
- Understanding your market and market segments
- Setting marketing objectives
- Choosing the correct channels to use
- How to measure and understand the results
You will get full course notes and you will be given a comprehensive Marketing Strategy template
Course delivery details
Introduction Marketing Course Day Details
Our 5-star rated Introduction to Marketing training courses are practical courses with small class sizes, and a maximum of 6 delegates, allowing plenty of time to interact with the trainer and ask questions!
These are held as in-person classroom courses or as live, online courses (over Zoom). All courses run from 9:30 am to 4:30 pm, with plenty of breaks.
Scheduled Introduction to Marketing Courses
Our scheduled public Introduction to Marketing Courses are run in Manchester and Online. Dates for these can be found below.
Private / Bespoke Marketing Courses
Are you looking for in-house Marketing training for yourself or your team?
We run private one-to-one and group Marketing training at our training centres, at your premises or at a location to suit you, anywhere in the UK. These can also be held Online.
The content of our In-house Marketing courses can be tailored to your requirements or the needs of your team.
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M Training and Consultancy Ltd
M Training offers intensive, one and two day courses designed to equip professionals with essential business skills. Our courses cover a wide range of topics, including Digital Marketing, Marketing Strategy, Leadership and Management, Excel, Microsoft applications, and other essential business...