Course description
Digital platforms have become the primary medium for marketing. It is now essential for all marketers to have good digital knowledge and skills for websites, social media and digital advertising.
Looking for a digital marketing course in London? Delivered over 10 weeks, our e-marketing-focused online short course provides an overview of key digital and marketing skills, including:
- Planning a website
- Website promotion
- Search Engine Optimisation (SEO)
- E-commerce and integrating digital marketing with traditional marketing.
Emerging technologies in the field will be discussed throughout the training.
In the final week you will have the opportunity to present a fictional digital marketing concept in small groups.
This online digital marketing course is taught at introductory level. If you work in marketing, or you’re simply interested in how to promote a brand online, this course will give you a comprehensive overview of new and changing digital marketing techniques.
Course delivery details
Assessment and certificates
You'll be set weekly reading assignments, which will be drawn upon and discussed in class.
While there is no official assessment, you will gain most from the course through commitment to reading homework and participation in class.
The short courses at City are not accredited, but you will be awarded an official City, University of London certificate if you attend at least 70% of the classes.
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City, University of London
City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for a hundred years. We are proud of...