Complete Direct and Digital Marketing
Complete Direct and Digital Marketing
This Complete Direct and Digital Marketing one week highly practical and interactive training course will give participants a complete overview of all the essential direct and digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.
Upcoming start dates
Suitability - Who should attend?
Who should attend
The Complete Direct and Digital Marketingcourse is beneficial for marketing executives, account managers, marketing managers, data managers or anybody responsible for running campaigns – using any offline or online media.The programme will help participants to gain a better understanding or update on how direct and digital marketing works today.
Outcome / Qualification etc.
By the end of the course, participants will be able to:
- Understanding the strategic issues of each topic followed by the nitty-gritty of implementation
- Knowledge, skills and confidence to plan an integrated marketing strategy
- Experience in developing offline and online communications strategies
- The ability to develop a strategy and evaluate the economics of planning and running campaigns
- The ability to brief and manage creative teams and to evaluate creative work
- Understanding how to weave together acquisition and retention tools to deliver an efficient digital marketing strategy
- Knowledge how to build great websites through content, navigation and optimising them using analytics
- The ability to use social media platforms to benefit the company and stay connected to customers
Training Course Content
What do we mean by direct and digital marketing
- Overview
- Some key terms and definitions
How direct and digital marketing work together
- Customer database
- The customer loyalty campaigns
- Customer dominance
- Internal marketing
Marketing strategies that work
- Five critical success factors
- Positioning
- Developing and using customer insight
- Segmentation
- Costing and evaluating campaigns
Campaign planning
- Offline media planning
- The 7 stages of planning an integrated campaign
- Turning plans into action
- Checklists of all key tasks
Getting the most out of your data
- The strategic role of data in modern direct and digital marketing
- Integrating online and offline data
- Keeping it up to date
- Data privacy and the law
- Deduplication and data maintenance
- Basics of data analysis
Search marketing (SEO and PPC)
- Planning your website – functionality, navigation and content
- Customer personas and customer journeys
- Getting the right content on your site
- Copywriting for the web
- Usability testing – how to make sure things are working
- SEO – what is it and how do you do it better?
- Paid Search – what is it and how do you do it better?
- Affiliate Marketing – what is it and how do you do it better?
Online display and email
- How online advertising works
Expenses
Course Price: £3290 excl. VAT
Request information - obligation free
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BOC - Global Events & Training Group
BOC Global Events & Training Group is a professional global event organiser and corporate training provider, dedicated to help organisations to create new market space or a “blue ocean”, thereby making the competition irrelevant. Based in London, BOC has delivered...