Course description
Digital Marketing Training
Unlock the fundamentals of Digital Marketing and learn how to craft a strategy that boosts your website traffic and conversions in M Training's highly-rated two-day training course.
Two-Day Digital Marketing Course
Are you eager to explore Digital Marketing for your business? Whether you're new to the field or have some experience and wish to deepen your knowledge, this course is perfect for you.
Over two engaging days, you’ll acquire practical skills and insights that you can immediately apply to enhance your own business or website.
You'll cover six key components of Digital Marketing: SEO, Website Optimization (CRO), Google Ads, Google Analytics, Email Marketing, and Social Media.
Along the way, we’ll share valuable tips, tricks, and shortcuts to streamline your efforts.
Build Your Digital Marketing Skills
This hands-on two-day course will equip you with essential knowledge and practical skills to effectively manage your digital marketing initiatives.
You'll delve into six crucial areas, laying the groundwork for a comprehensive digital marketing strategy. From crafting engaging email campaigns and optimizing your website for higher conversions to running ads and leveraging social media, you’ll leave the training prepared to create and implement your own digital marketing strategy.
Upcoming start dates
Suitability - Who should attend?
Who Should Attend This Digital Marketing Training?
This course is ideal for anyone new to Digital Marketing or those looking to increase their website’s presence and traffic through online channels.
No specific prior knowledge is necessary; however, it’s beneficial for attendees to have some understanding of digital marketing or to hold some marketing responsibilities within their organization.
Training Course Content
Digital Marketing Course Topics
This two-day course is structured around six core areas of Digital Marketing
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Website Design Optimization: Discover how to enhance your website to convert more visitors into leads and sales (note: this is not a graphic design or web development course).
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Search Engine Optimization (SEO): Learn techniques to improve your rankings in search engines, particularly Google, through both on-page and off-page strategies.
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Google Analytics and Search Console: Gain insights into your website traffic, including visitor origins and behaviors, and measure the effectiveness of your marketing campaigns.
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Google Ads: Understand the basics of setting up and optimizing Google Ads (formerly AdWords) campaigns, including strategy development, keyword targeting, and campaign optimization.
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Email Marketing: Master the key principles of successful email marketing campaigns and evaluate design and structure to boost open and click-through rates.
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Social Media Marketing: Get an overview of major social media platforms and learn how to maximize their potential. This includes insights on Facebook, Twitter, LinkedIn, and YouTube.
You’ll also receive a Digital Marketing strategy template, allowing you to begin crafting your ideas during the course to enhance the effectiveness of your Digital Marketing efforts.
Course delivery details
Two-Day Digital Marketing Course Details
M Training's five-star-rated Digital Marketing courses are interactive, with small class sizes capped at six delegates, ensuring ample opportunity to engage with the trainer and ask questions!
Courses are available in person or as live online sessions (via Zoom). All courses run from 9:30 AM to 4:30 PM, with plenty of breaks throughout the day.
Scheduled Digital Marketing Training Courses
Our scheduled public Digital Marketing Courses are held in Manchester, Leeds, Liverpool, Birmingham, and online. You can find upcoming dates and venue information under the Timing & Venue Info tab.
Private / Bespoke Digital Marketing Training
We also offer private one-on-one and group Digital Marketing courses at our training centers or at a location of your choice anywhere in the UK. Online sessions are also available.
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M Training and Consultancy Ltd
M Training offers intensive, one and two day courses designed to equip professionals with essential business skills. Our courses cover a wide range of topics, including Digital Marketing, Marketing Strategy, Leadership and Management, Excel, Microsoft applications, and other essential business...