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Professional Training

Introduction to Marketing and Marketing Strategy

Length
1 day
Price
295 GBP excl. VAT
Next course start
20 November, 2024 (+2 start dates)
Course delivery
Virtual Classroom
Length
1 day
Price
295 GBP excl. VAT
Next course start
20 November, 2024 (+2 start dates)
Course delivery
Virtual Classroom
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Course description

This comprehensive one day programme will help you understand the key concepts and skills of marketing to enhance your knowledge and confidence when involved in the marketing decision-making process.

Upcoming start dates

Choose between 2 start dates

20 November, 2024

  • Virtual Classroom
  • Online
  • English

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  • Virtual Classroom
  • Online
  • English

Suitability - Who should attend?

This programme is ideal for anyone currently in a marketing role or who is new to marketing who may not have had any formal training and wants to get to grips with the essentials. It could also be suitable for those who have worked in marketing for a while and would benefit from a refresher on the core principles and a fresh perspective.

Outcome / Qualification etc.

By the end of this course delegates will have the skills to:
  •  Demonstrate a knowledge of key marketing principles, tools and techniques.
  •  Discover the importance of product positioning. 
  •  Understand what is effective communication with customers. 
  •  Confidently deal with basic marketing issues. –
  •  Understand how to measure the effectiveness of marketing actions

Training Course Content

  • Introduction to Marketing
  • Understanding the difference between sales and marketing
  • Marketing - the full package
  • What we're looking at today; Marketing light!
  • Identifying the role and scope of marketing
  • The key marketing principles and terminology
  • What is The Marketing Mix
  • Different marketing techniques
  • Overview of concepts: - e-marketing - benchmarking - relationship marketing - PR

Course delivery details

This course provides a foundation for Marketing Principles and will show delegates how Marketing is evident throughout an organisation and how it can support all functions within that organisation.  This course gives delegates a grounding in basic Marketing theory and can provide a stepping stone to further study in this area.

Continuing Studies

Professional Business Development Skills

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Cosensa Learning and Development
Innovation Factory
385 Springfield Road
BT12 7DG Belfast

Cosensa Learning and Development Training Courses

Cosensa Learning & Development offers training courses for professionals and organisations throughout the public, private and third sectors. All Cosensa trainers are highly qualified, with extensive experience in training and coaching. Cosensa's wide range of open courses are delivered throughout...

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