Course description
Essential Marketing Skills
The PTP Essential Marketing Skills course goes through the whole process of marketing goods and services, from the creation of a product to ensuring that customers will come and buy more from you in the future.
This training course is available throughout the UK.
CPD Value 5.5 Hours
Training Course Content
- 09:30 - 09:45 Coffee & Course Objectives
- 09:45 - 10:00 Introduction - The 7Ps of Marketing
- 10:00 - 10:30 The Marketing Mix (A look at all the methods of marketing available and how they can complement each other.)
- 10.30 -11.00 Social Media (The growing importance for business of Facebook, Twitter, LinkedIn, YouTube& & Blogs)
- 11:00 - 11:30 Determining The Best Methods of Marketing (Looking at their competition, each Participant looks at their own specific marketing role and decide which methods would be best.)
- 11:45 - 13:00 Participants To Draw Up Their Own 12 Month Marketing Plan And Give A Presentation
- 13:00 - 14:00 Lunch
- 14:00 - 15:00 How To Design Effective Advertising (Looking at the importance of using the right words, colours, pictures, music etc when creating advertising and promotional material.)
- 15:00 - 15:30 How To Evaluate Your Marketing Strategies (Using a well-proven planning method, Participants will be given the tools to evaluate and improve existing and future marketing strategies.)
- 15:30 - 16:30 Participants To Re-evaluate Their 12 Month Marketing Plan
- 16:30 - 16:45 Summary & Action Plans Agreed
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Reviews
Average rating 4.8
The presentation was first class.
Very informative. Given food for thought
Expenses
Fee includes all course materials, Participant packs, certification and lunch
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PTP: Practical Training for Professionals - leading provider of sales and management training in the UK
PTP - Practical Training for Professionals, have been delivering practical, hands-on training courses to professionals in the UK since 1991. PTP provide training course in several formats: in-house training, on a 1-2-1 basis or as public courses in more venues...
Found the course an excellent approach and very well delivered.