Course description
The line between online and offline is becoming less distinct, for both consumers and businesses. Consumers are increasingly sophisticated and highly connected, wanting products and information that is personalised, relevant and convenient, with consistency across all digital channels.
Strategic Digital Marketing training course, will deliver a practical understanding and application to creating a seamless online presence, ensuring continuity of message across all digital platforms to deliver a more effective marketing strategy and measurable ROI
The course is designed to build your knowledge of digital tools and techniques as well as how they can be applied in practice. Participants will learn how to successfully integrate online and offline media as well as develop an effective digital marketing plan.
Upcoming start dates
Suitability - Who should attend?
Strategic Digital Marketing Training course, is ideal for :
- professional or business owner who wishes to learn more about the “real-world” elements of digital marketing while minimizing the overwhelm associated with implementing actionable digital marketing.
- Anyone applying for a digital marketing role and are looking to boost their CV
- Branding / Sales / Marketing Professionals
- Entrepreneurs
- Startups
Outcome / Qualification etc.
At the end of the Strategic Digital Marketing Training course, you will be able to :
- Learn how to identify digital marketing technologies and digital tools that are right for your organization
- Insight into the use of emerging digital channels and technologies in marketing
- The skills to effectively analyse and leverage data to make impactful data-driven decisions
- An integrated digital marketing strategy based on your own organisational context
- Understand how to use content, mobile, and influencer marketing to target customers more effectively
- Learn how to develop analytics to measure the impact, effectiveness, and ROI of your digital marketing strategy
- Understand the power of testing and targeting in digital marketing
- Know how to integrate digital marketing with your offline strategies and traditional media
- Learn how to determine the skill sets required for your own digital initiatives
Training Course Content
Day 1
What is Digital Marketing?
- What is Internet Marketing?
- Popular Strategies
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Social Media Marketing
- What is Social Media?
- Understanding the Marketing Mix
- The Five P’s and Social Media
- Developing a Social Media Plan
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
- Building Your Community
- Using LinkedIn
- Setting Up Your Account
Day 2
Creating Digital Marketing Plan
This unit covers the following key topics:
- The Role of Internet Marketing
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Extending Your Influence
Creating a PPC Campaign
- Setting Your PPC Budget
- The Quality Score
- Quality Score Breakdown
- Increasing Your Score
Day 3
Using Google AdWords
- Planning
- Define Your Ideal Customer
- Choosing Keywords
- Getting Good with Keywords
- Long Tail and Short Tail
- Understanding Ad Groups
E-Mail Marketing
This unit covers the following key topics:
- A Cautionary Note
- Distribution Services
Day 4
Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- The Search Engines
- Alternative Search
- Optimizing Keywords
- Monitoring Search Engine Ranking
Day 5
An Introduction to Brand Building through Social Media
- What is Branding?
- Building Your Social Media Branding Strategy
- Identifying Your Social Media Audience
- The Key Social Media Platforms
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...