Professional Email Writing – Classroom or Live Virtual Classroom

Learning Objectives

Upon completing this course learners will be able to:

• Create visually appealing emails that are easy to read, get to the point quickly and have clear Calls to Action.
• Use styling techniques to set the right tone and level of formality.
• Make emails truly stand out by creating informative subject lines.
• Correctly populate address fields and indicate the level of responsibility and interaction each recipient is expected to make.
• Properly edit and proofread emails to ensure a professional standard is upheld.

Return on Investment

Performance outcomes include:

• Meeting more deadlines, because recipients respond faster.
• Greater attention, trust and respect from customers and colleagues.
• Enhanced reputation and professionalism.
• Efficient operations based on ‘best practice’ templates.

Module 1: Persuasive Writing Skills

Learning Outcomes

• Create well-structured emails that hold the attention of recipients.
• Minimise follow-up emails by providing easy-to-follow sequences for recipients.
• Persuade people to take action – especially when they’re not obligated to.

Service Methodologies

• Structuring– Making Emails Visually Appealing
• Styling – Directing the Recipient’s Focus
• Tonality – Influencing with Politeness & Positivity

Module 2: Structuring Written Communications

Learning Outcomes

• Set the correct tone and level of formality to get recipients on side from the word go.
• Motivate recipients to take action, especially when they’re not obligated to.
• Overcome ‘Writers Block’ by using a proven three-step structure. 
• End the Email on a ‘High Note’, suggesting goodwill and professionalism.

Service Methodologies

• Writing Appropriate Greetings
• Structuring the Body of an Email
• Composing an Appropriate Sign-Off

Module 3: Gaining the Attention of Recipients 

Learning Outcomes

• Make emails truly stand-out by creating informative subject lines.
• Inspire others to up their game by editing subject lines to match the email body.
• Provide recipients with clear instructions on what they’re expected to do.

Service Methodologies

• Creating Attention Grabbing / Informative Subject Lines
• Correctly Populating Address Fields (To, Cc and Bcc)

Module 4: Effective Delegation & Proofreading 

Learning Outcomes

• Avoid confusion / unnecessary delays by giving clear instructions.
• Ensure communications are of a professional standard and accurate.

Service Methodologies

• Informatively Forwarding (FW:) Emails
• Effective Editing and Proofreading