Course description
Email marketing is still the most cost effective of all the digital marketing techniques for many companies and organisations.
Email offers a low cost, direct and personal way to communicate with your target audiences. However, the emails you send must be well constructed. and be engaging. to maximise their potential as a marketing tool.
However, the majority of email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.
This course will show you how you can use email more effectively for marketing and communication purposes.
Upcoming start dates
Suitability - Who should attend?
This Email Marketing training is ideal for anyone who wants to start email marketing for their business or organisation or for anyone who is currently running email marketing campaigns and wants to improve the results they are getting.
You do not need prior knowledge to attend this course.
Training Course Content
Email Marketing Training Course Topics
- Introduction to Email Marketing and the law
- Audience: Building lists and effective segmentation
- Timing & Planning: When to send and building a schedule
- Email content: Sources of content, content mix and building engagement
- Using the From field, Subject lines & Pre-headers
- Email structure, tone and calls to action
- Identifying what makes emails more effective
- Reporting options and tracking options
- Landing pages, Email Systems & resources
Course delivery details
This course is only available as a private course because the content is adapted to your requirements.
Private Online Courses: From £550 + VAT (6 hours)
Private Classroom Based Courses: From £590 plus VAT (6 Hours)
The classroom-based course prices above are based on the training taking place at our Manchester venue or within Greater Manchester. Outside of this area travel expenses will apply.
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M Training and Consultancy Ltd
M Training offers intensive, one and two day courses designed to equip professionals with essential business skills. Our courses cover a wide range of topics, including Digital Marketing, Marketing Strategy, Leadership and Management, Excel, Microsoft applications, and other essential business...