Course description
Email Marketing Essentials Course
Join M Training's one-day Email marketing course designed to equip you with best practices for designing, writing, building, and executing effective email marketing campaigns.
Introduction to Email Marketing
Email marketing remains one of the most cost-effective digital marketing strategies for a wide range of businesses and organizations.
It offers a direct, affordable, and personalized way to engage with your target audience. However, to truly harness its potential as a marketing tool, your emails need to be thoughtfully crafted and engaging.
Unfortunately, many email campaigns fall short due to a lack of knowledge about best practices and techniques that can drive engagement and conversions. This course will provide you with the skills to utilize email marketing more effectively for communication and promotional efforts.
Upcoming start dates
Suitability - Who should attend?
This training is perfect for anyone looking to initiate email marketing for their business or for those already conducting campaigns who wish to enhance their results.
No prior knowledge is required to participate in this course.
Training Course Content
Topics Covered in the Email Marketing Training
- Introduction to Email Marketing and Compliance: Understanding the legal considerations
- Audience Building: Effective list creation and segmentation strategies
- Timing and Planning: Determining the optimal times to send emails and developing a schedule
- Crafting Email Content: Sourcing content, balancing your content mix, and boosting engagement
- Effective Use of Key Elements: Optimizing the From field, subject lines, and pre-headers
- Email Structure and Tone: Crafting messages and clear calls to action
- Identifying Key Factors for Effectiveness: What makes emails stand out
- Tracking and Reporting Options: Measuring the success of your campaigns
- Landing Pages, Email Systems, and Resources: Best practices and tools to enhance your email marketing efforts
Course delivery details
This course is exclusively available as a private session, allowing us to tailor the content to meet your specific needs.
- Private Online Courses: Starting at £550 + VAT (6 hours)
- Private Classroom Courses: Starting at £590 + VAT (6 hours)
The classroom-based pricing is applicable for training conducted at our Manchester venue or within the Greater Manchester area. For locations outside of this region, travel expenses will be added.
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M Training and Consultancy Ltd
M Training offers intensive, one and two day courses designed to equip professionals with essential business skills. Our courses cover a wide range of topics, including Digital Marketing, Marketing Strategy, Leadership and Management, Excel, Microsoft applications, and other essential business...