Course description
Upcoming start dates
Training Course Content
We have five Email Marketing Guide courses available in this series that focus on:
1. Introduction To E-mail Marketing
This module explores the distinction between marketing and transactional emails, highlighting the unique benefits of each. You'll learn about the various types of marketing emails, such as newsletters, promotional offers, and abandoned cart reminders, and their respective purposes. Importantly, we'll emphasize the significance of targeting the right audience for your email campaigns.
2. Getting Started
You'll learn a three-step process for creating effective email campaigns, from planning and execution to analysis and optimization. Importantly, we'll explore key criteria for audience segmentation, enabling you to tailor your messages and deliver personalized content to your target customers.
3. Drafting Effective Emails
Discover the key elements that contribute to impactful email content, including the subject line, preheader, body copy, visuals, call-to-action, and signature. You'll learn the importance of each element and how to leverage them to capture your audience's attention, convey your message effectively, and drive desired actions.
4. Email Design & Avoiding Spam Filters When Sending Emails
Effective email design is crucial for maximizing engagement and reinforcing brand identity. This module explores six best practices for creating visually appealing and user-friendly marketing emails that captivate your audience. You'll learn how design elements influence open rates, click-throughs, and overall campaign success.
5. Analyze And Measure The Effectiveness
Analyzing and measuring the effectiveness of email campaigns is essential for continuous improvement. This module guides you through the process of A/B testing, enabling you to experiment with different email elements and optimize performance. You'll also learn the importance of tracking key performance indicators (KPIs) to assess the success of your campaigns and identify areas for refinement.
Why choose Chart Learning Solutions
More than 1,5 million minutes of learning in 2022
35 Certified Chart Coaches globally
30 years experience in Soft Skills development
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Chart Learning Solutions
Chart Learning Solutions have created a wide range of training options in order to assist organisations in the development of high-performing managers, leaders, customer service providers, and sales executives. They have created an online learning methodology that increases performance and...