Course description
Pay Per Click (PPC) Training
Advertising your business can be an expensive route to take, so imagine the beauty that is only paying for an ad when someone actually clicks on it to take further action?! Ideal, right? Well that's what pay per cick advertising is - the clue's in the name.
PPC is a form of marketing where a business pays a fee each time someone clicks on one of their adverts. If you do it right, it can mean that your ad sits front and centre at the top of search engine results pages, or SERPs if you’re at one with the lingo. The place where people are searching for a service or product with intent.
It's a great way of paying to get your website in front of as many people as possible but in a targeted way - meaning that they appear in front of the right people, rather than spamming a ton of people who aren’t right for your business.
Many things factor into successful PPC, from the quality and relevance of your advert to how much you’re willing to spend, but that's what our training course, led by practising experts, will guide you through.
We'll explore the theory, show you how to set up and find your way around dashboards and begin the process of creating your very own accounts and campaigns. You'll learn how to optimise your account too, to get the most from your budget.
We also offer all our course as tailored bespoke packages that can be hosted at clients offices across the UK.
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Training Course Content
This PPC training will give you the hands-on skills necessary to make PPC work specifically for your business, from reaching your target audience at the right time to making the most of the relatively fast results cycle of pay per click.
We give you the tools you need to excel. So, join us in Folkestone, Kent and learn from our practising experts:
- What PPC actually is.
- Keyword research, including creating a keyword list.
- What SQR is.
- Theory behind negative keywords.
- The theory of ad copy creation and ad extensions.
- Structure and navigation around accounts, using dashboards, optimisation and management.
- Campaign settings to maximise success.
Hope to see you at Giant Towers soon!