Course description
Whether you are completely new to Google Ads or have used it for some time, this practical 1-day training course will give you a clear understanding of how Google Ads works and provide a hands-on, demonstration of how to set up campaigns and write effective Ads.
You will also learn how to evaluate your PPC campaigns' performance and optimise it to get the most out of your budget.
You'll also get plenty of hints and tips to help you avoid common pitfalls along the way.
Throughout the day you will go through the theory of Google Ads and how it works; as well as how you can navigate Google Ads dashboards and gain an understanding of the different campaign and bidding options available.
Through a series of practical exercises, you will learn how to set up a campaign from start to finish with opportunities for you to review and work on your own Google Ads campaigns.
You will learn how to use the reports provided to judge whether a campaign is performing well and steps you can take to improve metrics such as Quality score, Click Through Rate, Bid adjustments and more.
You will also learn how to create bespoke reports and integrate Google Analytics.
By the end of the course, you will have the knowledge and skills (along with detailed course notes) to be able to set up and run your own Google Ads campaigns.
Upcoming start dates
Suitability - Who should attend?
This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC.
You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.
You do not require your own Google Ads account.
Training Course Content
Throughout the training day you will cover:
- How Google Ads (AdWords) works
- Navigating Dashboards and Menus
- Google Ads Strategy & Options
- Keyword Research & Targeting options
- Creating an effective Google Ads campaign
- Optimisation of your Ad campaigns
- Conversion tracking
- Reporting
- Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads
Course delivery details
Our 5-star rated Google Ads training is practical with small class sizes, and a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!
These are held as in-person classroom courses or as live, online courses (over Zoom).
All courses run from 9:30 am to 4:30 pm, with plenty of breaks.
Scheduled Google Ads Courses
Our scheduled public Google Ads Courses are run in Leeds and Online. Dates for these can be found below.
This course is also run in Manchester, Liverpool and Birmingham
Private / Bespoke Google Ads Training
Are you looking for in-house Google Ads training for yourself or your team?
We run private one-to-one and group Google Ads training at your premises in Leeds, West Yorkshire or any of the surrounding areas or at a location to suit you, anywhere in the UK. These can also be held Online.
The content of our In-house Google Ads courses can be tailored to your requirements or the needs of your team.
For more information see the Private Course tab further down the page for more information
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M Training offers intensive, one and two day courses designed to equip professionals with essential business skills. Our courses cover a wide range of topics, including Digital Marketing, Marketing Strategy, Leadership and Management, Excel, Microsoft applications, and other essential business...