Course description
Google Ads (AdWords) Training Course
Discover how to set up and manage effective Google Ads campaigns, assess their performance, and optimize them for success in this highly rated, 1-day practical training course.
Whether you're just starting out with Google Ads or have some experience, this hands-on 1-day course will give you a solid understanding of how Google Ads works. You'll get step-by-step guidance on how to set up campaigns and create impactful ads.
Additionally, you'll learn to analyze your pay-per-click (PPC) campaigns and fine-tune them to maximize your advertising budget.
Throughout the day, we'll share expert tips to help you avoid common mistakes and improve your campaign results.
Upcoming start dates
Suitability - Who should attend?
Who Should Attend This Google Ads Training?
This course is designed for beginners or those with limited experience in Google Ads and PPC. Whether you’ve never launched a campaign or have struggled to improve existing ones, this course will provide the guidance you need to achieve success.
No Google Ads account is required to participate.
Outcome / Qualification etc.
Master Google Ads
Throughout the day, you'll explore the theory behind Google Ads and learn to navigate its dashboard, while gaining insight into various campaign types and bidding strategies.
Through practical exercises, you'll go through the full process of creating a campaign from scratch, with the chance to review and work on your own Google Ads campaigns.
You'll also learn how to interpret performance reports to identify areas for improvement, such as Quality Score, Click-Through Rate (CTR), and bid adjustments. Additionally, you'll discover how to create custom reports and integrate Google Analytics.
By the end of the course, you’ll have the confidence and skills—backed by comprehensive course materials—to manage your own Google Ads campaigns effectively.
Training Course Content
Google Ads Course Topics
During the training, you’ll cover topics such as:
- How Google Ads (AdWords) functions
- Navigating dashboards and menus
- Google Ads strategies and options
- Keyword research and targeting techniques
- Crafting successful Google Ads campaigns
- Optimizing ad performance
- Conversion tracking
- Reporting
- A quick look at Google Shopping Ads, Video Ads, Remarketing, and Display Ads
Course delivery details
Course Details
Our 5-star rated Google Ads training offers a practical, small-group learning environment with a maximum of 6 attendees, ensuring plenty of opportunities to interact with the trainer and ask questions.
Courses are available both in-person and online (via Zoom), running from 9:30 AM to 4:30 PM, with regular breaks.
Scheduled Google Ads Courses
We offer public Google Ads training courses in Leeds and online. Course dates are listed below. We also run courses in Manchester, Liverpool, and Birmingham.
Private/Bespoke Google Ads Training
Interested in custom Google Ads training for yourself or your team?
We offer private, one-on-one, or group training at your workplace in Leeds, West Yorkshire, or anywhere in the UK, or online. The content can be tailored to suit your specific needs.
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M Training and Consultancy Ltd
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