Course description
PPC Marketing
This short online PPC marketing course will help fast-track your paid search advertising expertise. You will quickly learn essential skills in paid search marketing, advertising, PPC campaign optimization and how to report, visualise and present results.
Upcoming start dates
Outcome / Qualification etc.
Upon completion, you will be awarded a globally recognized DMI Certificate.
Training Course Content
- Module 1: Paid Search Fundamentals
- Module 2: Keywords, Ads and Landing Pages
- Module 3: Managing and Improving PPC Campaigns
- Paid Search Reporting and Google Analytics 4
Course delivery details
Paid Search Course Overview
This PPC certification will enhance your career and provide easy learning through a combination of expert-led video modules, case studies and useful toolkits. On completion, you’ll understand the fundamentals of paid search marketing and know how to manage and improve your pay per click advertising campaigns using tools like Google Ads and GA4.
Key skills and competencies you will gain
- Paid Search Concepts
- Creating a Paid Search Campaign
- PPC Keywords
- Ads and Landing Pages
- Managing a Paid Search Campaign Budget
- Optimizing a Paid Search Campaign
- Paid Search Reporting
- Setting Events with Google Analytics 4
Why choose Digital Marketing Institute
300,000 Members Worldwide
70,000+ certified professionals
79% got a promotion 6 months after completing a DMI course
Request info
Digital Marketing Institute
The Digital Marketing Institute (DMI) is a globally recognized leader in digital marketing education, providing comprehensive courses and certifications to empower individuals and organizations in navigating the digital landscape. Founded on the principle of bridging academic theory with practical industry...