Course description
Digital Marketing: Disruptive Strategy
Earn an official certificate of professional achievement from University of Oxford
- A future-focused perspective on marketing, and insight into how to use emerging digital channels and technologies, such as artificial intelligence (AI) and chatbots, within your organisation.
- Skills to effectively analyse and leverage data to make impactful data-driven decisions.
- An integrated digital marketing strategy based on your own organisational context.
- Insight from a global network of industry experts, including the UK’s number one marketing academic, and access to the official Oxford Executive Education Alumni group on LinkedIn.*
Upcoming start dates
1 start date available
Training Course Content
Module 1
Marketing disrupted
Module 2
Marketing psychology
Module 3
Value creation
Module 4
Established digital marketing channels
Module 5
Emerging digital marketing channels
Module 6
The power of communities and influence
Module 7
Experimentation, measurement, and analytics
Module 8
The future of marketing
Course delivery details
Duration:
- 8 weeks (excluding orientation)
- 7-10 hours per week
- Self-paced learning online
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