Search courses 👉
Vocational & College Courses

Digital Marketing: Disruptive Strategy

GetSmarter, Online
Length
8 weeks
Next course start
Start anytime See details
Course delivery
Self-Paced Online
Length
8 weeks
Next course start
Start anytime See details
Course delivery
Self-Paced Online
Visit this course's homepage on the provider's site to learn more or book!

Course description

Oxford Digital Marketing: Disruptive Strategy

Digital Marketing: Disruptive Strategy

Earn an official certificate of professional achievement from University of Oxford

  • A future-focused perspective on marketing, and insight into how to use emerging digital channels and technologies, such as artificial intelligence (AI) and chatbots, within your organisation.
  • Skills to effectively analyse and leverage data to make impactful data-driven decisions.
  • An integrated digital marketing strategy based on your own organisational context.
  • Insight from a global network of industry experts, including the UK’s number one marketing academic, and access to the official Oxford Executive Education Alumni group on LinkedIn.*

Upcoming start dates

1 start date available

Start anytime

  • Self-Paced Online
  • Online
  • English

Training Course Content

Module 1

Marketing disrupted

Module 2

Marketing psychology

Module 3

Value creation

Module 4

Established digital marketing channels

Module 5

Emerging digital marketing channels

Module 6

The power of communities and influence

Module 7

Experimentation, measurement, and analytics

Module 8

The future of marketing

Course delivery details

Duration:

  • 8 weeks (excluding orientation)
  • 7-10 hours per week
  • Self-paced learning online
Ads