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Professional Training

Product and Service Creation in the Internet Age

edX, Online
Length
10 weeks
Next course start
Start anytime See details
Course delivery
Self-Paced Online
Length
10 weeks
Next course start
Start anytime See details
Course delivery
Self-Paced Online
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Course description

Product and Service Creation in the Internet Age

Product and service development is rapidly shifting from the R&D departments of producers to innovating users themselves – that is, to potential customers. Producers must reorient to find commercially-profitable designs among user prototypes, rather than exclusively relying on in-house development.

In this course, we will explore these new, internet age innovation processes. We will discuss how leaders can find, adopt, and profit from user-developed innovations in their own ventures and firms. We will also discuss the implications of the emerging “age of abundant and free innovation.”

Upcoming start dates

1 start date available

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  • Self-Paced Online
  • Online
  • English

Suitability - Who should attend?

Prerequisites

None

Outcome / Qualification etc.

What you'll learn

  • Application of the Lead User Method to new product development
  • Development of toolkits for DIY innovators
  • Understanding of emerging innovation development methods

Course delivery details

This course is offered through Massachusetts Institute of Technology, a partner institute of EdX.

3-5 hours per week

Expenses

  • Verified Track -$49
  • Audit Track - Free
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