Course description
Many products are launched periodically in today’s modern world, ranging from fintech to products suitable for day-to-day operations. This Rcademy Certified Product Manager Training Course is designed to equip product managers and other related professionals with the skills to maintain the development, launch, and implementation of new products.
To successfully implement products, product managers need to have a vast array of skills, including interdisciplinary ones, to enable the products’ smooth operation among the project team. This course provides the nitty-gritty of product management and the need to provide effective leadership.
Upcoming start dates
Suitability - Who should attend?
Who should attend?
The Certified Product Manager Training Course by Rcademy is centered on providing the necessary skills to product managers and other professionals who are integral to developing and launching products. Here are some of the objectives:
- A product managerwho is responsible for the conceptualization, development, and launching of new and innovative products
- Brand managerin charge of aligning developed and released products with the organization’s goals and objectives
- A sales managerwho recommends the purchase of developed products to potential customers and clients
- Marketing executives areresponsible for the promotion of products on different platforms to improve visibility
- Growth leadwho drafts and draws up a strategic plan of action to boost the revenue of the organization
- Designers and Software engineersare technical team members that are behind the technical component of the product design
- Business development professionals arecharged with creating new avenues to develop and expand the organization for more businesses
- Any other professionalinterested in learning about effective product management
Outcome / Qualification etc.
The Certified Product Manager Training Course by Rcademy provides adequate knowledge on the effective role of product managers and how they can play a significant role in upscaling organizations. After the training, participants should:
- Have a detailed understanding of the role of product managers in the development and launching of products
- Describe the important product management frameworks and strategies relevant to the implementation
- Recognize important stakeholders and develop new product roadmaps to get their support
- Analyze the potential for new product and service demand by assessing the needs of customers and users
- Describe pricing new items and services and ways for adjusting the value
- Plan and execute product development, beginning with requirements and ending with testing
- Have adequate knowledge about the process of product management in case scenarios
- Effectively handle common product management tools to improve operational process
- Integrate different components of the process as well as personnel that are integral to product design
Training Course Content
Module 1: Introduction to Product Management
- Overview of product management – Definition – Roles and responsibilities of product manager – Product Features
- Benefits of product management
- Product life cycle
- Product development methods
- Product management framework
- Risk and assumptions of new features
Module 2: Fitting Products into the Market
- Launching new product
- Developing customer – Determining potential customers – Identify the target audience – Surveys and onsite visits
- Validating product
- Business model development
- Market research – Competitive assessment – Competitive offerings
Module 3: Product Management Process
- Introduction to the product management process
- Defining the problem
- Quantifying prospects and opportunities
- Researching potential solutions
- Building a Minimum Viable Product (MVP)
- Creating a feedback loop
- Setting strategy template – Product strategy – Performance indicator
- Driving execution
Module 4: Testing and Validating Product Idea
- Developing sales volumes and revenues – Forecasting volume – Developing financials
- Identifying customer needs – Incorporating product requirements
- Value engineering
- Pricing strategies
Module 5: Product Management Tools
- Identification and validation tools – Notion – Google sheets
- Design and prototyping – Figma – Miro – Conventional style
- Salesforce products – Salesforce identity
- Data mask datasheet
- Workplace command centre
- Automated processes
Module 6: Product Management Frameworks
- Overview of the product management framework – Product manager’s role – Success factor – Stakeholder expectation
- Innovation framework
- Reporting framework
- Product portfolios
- Product channels
Module 7: Product Manager Roles and Skills
- Business competencies
- Product management knowledge
- Prioritization skills
- Research and analysis
- Core economics knowledge
- Development principles
Module 8: Product Management Leadership
- Onboarding team members – Hiring – Training – Mentoring
- Product development initiatives – Timelines – Cost projection
- Strategy development – Budgeting – Integration and team collaboration – Consistency
- Business acumen
- Domain knowledge
- Technical skills
Module 9: Careers in Product Management
- Associate product manager
- Product Manager
- Senior product manager
- Director of product
- VP of product
- Chief product officer
Module 10: Market and Competitor Analysis
- Competitor array
- Competitor profiling
- Market scanning
- Identification of competitors – Existing competitors – New competitors
- Competitor analysis
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Rcademy
Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...