Employer Branding Strategy (Corporate Training)

Introduction

An effective employer branding strategy is critical to attracting, engaging, and retaining top talent in today’s competitive market. This three-day course on Employer Branding Strategy is designed to help HR and marketing professionals build a strong employer brand that reflects organizational values and culture. Participants will learn how to create an employer brand that resonates with current and potential employees, improving talent acquisition and employee engagement.

Flexible Fee Scheme

The following fee scheme applies to online courses only. For in-person and virtual classrooms, please contact us

• Band A:Government projects and multinational companies pay the full fee.
• Band B:International NGOs and local companies get 25% discount using code: BANDB25
• Band C:Local NGOs, educational institutions and companies that have less than 50 employees get 40% discount using code: BANDC40
• Band D: Self sponsored knowledge seekers pay a nominal fee only and get 85% discount using code: BANDD85

Who's this course for

• HR Managers and Talent Acquisition Professionals
• Employer Branding and Recruitment Marketing Specialists
• Organizational Development Professionals
• Marketing and Communications Managers involved in employer branding

Learning Objectives

• Understand the importance of employer branding and its impact on recruitment and retention.
• Learn how to develop an authentic employer value proposition (EVP) that reflects organizational culture.
• Explore strategies for communicating the employer brand both internally and externally.
• Gain skills in using social media and digital platforms for employer branding.
• Learn how to measure the success of employer branding initiatives and adjust strategies accordingly.

Outcome for the Course Sponsor

By sponsoring this course, organizations will enhance their ability to attract and retain talent through a compelling and authentic employer brand. Participants will return equipped with strategies to improve brand visibility, strengthen recruitment efforts, and foster a more engaged and motivated workforce. This will result in better hiring outcomes, improved employee satisfaction, and a stronger organizational culture.