Digital marketer | Average UK Salary & Outlook

Digital marketers promote brands, products and services through social media, websites and apps.

Typical task
Working hours
Attractive values

Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Assist in setting up or

Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Participate in the development or implementation of online marketing strategy.
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Create content strategies for digital media.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Execute or manage social media campaigns to inform search marketing tactics.
Propose online or multiple-sales-channel campaigns to marketing executives.
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
Conduct financial modeling for online marketing programs or Web site revenue forecasting.
Execute or manage banner, video, or other non-text link ad campaigns.
Execute and manage communications with digital journalists or bloggers.
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
Assist in the evaluation or negotiation of contracts with vendors or online partners.
Implement online customer service processes to ensure positive and consistent user experiences.
Resolve product availability problems in collaboration with customer service staff.
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

Average salary
93,640 GBP *
per year

Average salary for Digital marketer

Big gender gap

98,868 GBP
80,883 GBP

Average salary for part-time Digital marketer

Average salary for full-time Digital marketer

Showing:

30,366 GBP
32,652 GBP

93,640 GBP
80,883 GBP
98,868 GBP

Salary over time for Digital marketer

Salary for this role has increased over time

90,029 GBP
90,134 GBP
87,982 GBP
93,954 GBP
89,127 GBP
93,372 GBP
93,640 GBP
85,899 GBP
95,818 GBP

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Future outlook for Digital marketers

Balanced outlook

199 000+ jobs available

Balanced outlook

1% yearly wage growth (on average)

Very good outlook

28% chance of automation in the future

Which qualifications do I need?

Find out what you need to know in order to become a Digital marketer and the highest average level of education for people in this role.

In terms of people already doing this job:

78% of people in this role have a Bachelor's degree
13% of people in this role have an Associate's degree
4% of people in this role have a High school diploma or equivalent

You could complete a college qualification to help you get your first job. Qualifications include:

Level 2 Certificate in the Principles of Marketing
Level 3 Diploma in Digital Marketing

You'll need:

analytical thinking skills
to be thorough and pay attention to detail
excellent verbal communication skills
the ability to use your initiative
excellent written communication skills
the ability to sell products and services
business management skills
customer service skills
to be able to use a computer and the main software packages confidently

Get the right qualification to begin your journey to becoming a Digital marketer

Digital Marketing

Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Analytical Thinking Job requires analyzing information and using logic to address work-related issues and problems. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Initiative Job requires a willingness to take on responsibilities and challenges. Persistence Job requires persistence in the face of obstacles.

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Digital marketer | Average UK Salary & Outlook

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