Course description
Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of IT services in the world.
Global leaders such as Google, Facebook, LinkedIn, Microsoft, and Twitter all have their European Headquarters in Dublin, and this micro-credential draws upon the very close links between Trinity Business School and these organisations.
This micro-credential aims to empower business professionals with a deep understanding of the tactical and strategic elements of digital marketing. It is ideally suited to business leaders and business owners; however, it could also be viewed as an intensive immersion into the formulation and implementation of digital campaigns for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations.
Suitability - Who should attend?
What do I need to be accepted onto this Micro-credential? – Entry requirements & Prerequisite documents
- The micro-credential targets professional learners from mid and senior levels from the private, public and third sectors and will be open to graduates with a degree (or equivalent) with a strong academic record in any discipline from a recognised third level institution.
- Applicants without a degree are welcome to apply provided they can show a proven managerial track record.
- All applicants are required to have a minimum of 3 years professional or managerial work experience (this is in-line with entry criteria for other TBS post-experience postgraduate programmes such as the MBA and Executive MBA programmes).
- Language requirements for students whose first language is not English are IELTS 6.5 or TOEFL IBT 90 for non-native English speakers.
- In case of heavy competition for places or concern regarding a particular applicant’s suitability, applicants may be interviewed.
- Up to date CV required.
Outcome / Qualification etc.
Having completed this micro-credential participants will have a strong understanding of the different tools and techniques used in Digital Marketing. They will have gained the necessary skills to guide the development of effective digital strategies and to oversee the optimisation of digital marketing.
Training Course Content
What will I learn?
On successful completion of this micro-credential, learners should be able to:
- Demonstrate a systematic understanding of the different digital marketing tools and techniques.
- Critically evaluate the company competitive positioning and conduct a digital audit.
- Apply the necessary skills to guide the development of effective digital strategies.
- Formulate an approach for the optimisation of digital marketing within their organisation.
- Describe and illustrate metrics for the measurement of efficacy of a digital marketing strategy.
Course delivery details
What will I do?
- This micro-credential aims to give participants a broad understanding of the concepts and techniques used in the formulation and application of digital marketing strategy.
- Participants will be introduced to the underlying principles of digital strategy including assessing the digital ecosystem in specific case studies, understanding the consumer in a digital context, and understanding their behaviour.
How will this Micro-credential be delivered?
- This is a 6-week online micro-credential.
- Comprising of live online weekly webinars (duration, 2.5 hours each)
- In a ‘flipped’ learning model participants will engage in preparatory or follow-up readings or activities, enabling maximum engagement in the synchronous online webinars.
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Trinity College Dublin is working with partners in enterprise and the public sector to identify and develop the skills your workforce needs to meet the challenge of the future. We have new flexible programmes for professional learners, designed to meet...