Course description
How to Market Your Book:
This course enables students to learn how to become competent at marketing themselves and their book by creating an effective author platform using online and offline marketing tools and strategies such as: online book sellers, social networking sites, utilising articles and blogs, joining and using forums, membership of professional associations, public speaking and personal appearances, trade fairs, media coverage, getting their book into local bookshops and libraries. It covers 8 fact-packed modules and 4 assignments.
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