Course description
Building Customer-Company Relationships on Social Media (UG)
In today’s highly saturated and competitive market, companies are facing the challenge of standing out from the crowd of similar brands and products. Consumers are looking for authenticity and genuine connections with the brands they choose to support. To stay relevant, businesses must focus on building strong relationships with their customers. Social media has become a vital tool for companies to connect with their target audience and understand their needs. This course will delve into the key factors that drive customer-company relationships and explore the unique features of social media that can be leveraged to strengthen these connections. By the end of the course, learners will have a comprehensive understanding of how to use social media to foster customer loyalty and build lasting relationships.
Suitability - Who should attend?
It is suggested that learners on this course are educated to at least SCQF level 6 and have an IELTS equivalent of 6.5. Learners will not be asked to prove their academic or professional history.
Outcome / Qualification etc.
Upon completion of this course, you will be able to:
- Understand and analyse theory about the complex nature of relationship marketing;
- Define the variables of relationship marketing;
- Use social media for marketing purposes, with a focus on building relationships with customers;
- Understand and use relationship criteria and social media characteristics to maximise customer satisfaction and loyalty.
Training Course Content
This course is designed to introduce learners to the fundamentals of relationship marketing on social media. It will cover the following topics:
- Week 1: Introduction & Core Concepts
- Week 2: Forming the Relationship
- Week 3: Developing the Relationship
- Week 4: Solidifying the Relationship
- Week 5: Bringing It All Together
Course delivery details
Applications opening November 2023
Continuing Studies
This course is designed to equip learners with skills to progress into the following roles and industries:
- Marketing Coordinator
- Marketing Manager
- Marketing Director
- SME Owner
- SME Manager
Completion of this course grants potential for:
- Further academic study
- Promotion
- Increased earning potential
- New career path