Course description
Digital marketing is consistently evolving at a rapid rate. This accredited module enables you to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating a digital marketing plan can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.
This course is organised in cooperation with leading universities and is aimed at individuals wanting to gain essential Digital Marketing knowledge to apply to their career.
Course Programme:
Understand the impact of the disruptive digital environment
- Introduction to digital
- Digital disruption
- Digital marketing examples
- Emerging themes and current digital communication trends
- Measurement and evaluation
- Develop strategy in order to acquire, convert and retain customers
Planning and implementing digital strategy
- Creating a buyer persona
- Digital Marketing Models
- Agile marketing
- Analysing your audience
Digital marketing tools and tactics
- Search marketing – SEO & PPC
- Mobile
- Utilising Social Media
- Content marketing
- Video
- Using Google tools
- Other digital tools and technologies
The trainer is a leading, award-winning, technical expert with vast practical and theoretical experience in the sector. This course is also accredited by The CPD Accreditation Service.
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