Course description
Frieze 91 members are eligible for a special rate on this course. Please contact our admissions team at professional@sia.edu for more information and a discount code.
Delivered in partnership with Frieze, Collecting at: Frieze Los Angeles consists of a condensed in-person program which offers participants the unique opportunity to explore the topic of collecting modern and contemporary art in an intensive and focused learning experience.
Designed for both seasoned collectors looking to broaden their horizons and fresh collectors looking to hone their skillset, this course introduces valuable strategies for building your art collection with a refined approach. It offers professional insights around how to navigate the fast-paced international marketplace as a collector, through academic lectures, site visits, and by attending one of the world’s leading art fairs.
The ever-changing global landscape of today’s art market, with its international art fairs and dizzying calendar of live and online auctions, presents more opportunities than ever to buy art. In this unique course that combines classroom study, event experience, and networking opportunities, participants will gain an in-depth understanding of the global modern and contemporary art market, with a specific focus on the thriving Los Angeles scene. Students will discover more about this West Coast art hub – an increasingly vital player within the art market that has emerged as an alternative to New York as it stretches across the Pacific.
The course discusses key considerations for both budding and experienced collectors on navigating the art market in lectures and workshops led by scholars and art world professionals. The course includes an exclusive tour of Frieze Los Angeles with an expert guide, who will provide indispensable insights to discerning collectors on the fair’s offerings.
Please note that there may be additional or optional events scheduled outside of the listed course times, including early starts or activities such as tours or dinners that could extend past 4pm.
This course will run on Tuesday, February 27, Wednesday, February 28, and Friday, March 1.
Upcoming start dates
Suitability - Who should attend?
Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.
Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.
Training Course Content
Day 1: Explore strategies and best practices for collecting contemporary art and delve into the ethics of collecting in an engaging workshop. Learn from art world experts about the current state of the market and the growing West Coast scene.
Day 2: Engage with art dealers exhibiting at Frieze Los Angeles as they share insights on the fair experience. Visit the studio of an up-and-coming LA-based artist and connect with peers at a networking reception in the home of a world-famous art collector.
Day 3: Attend the VIP opening day of Frieze and experience an expert-led tour of the fair. Participate in a final workshop to recap the time spent together as a class cohort. Enjoy the rest of the fair at your own leisure using your included VIP pass.
Request info
Sotheby's Institute of Art
Sotheby’s auction house was founded in 1744 when Samuel Baker, an entrepreneur, occasional publisher, and successful businessman held his first auction. Today at Sotheby’s Institute, we emphasize a keen understanding of an object’s value and history, a spirit of inquiry...