Course description
A discounted tuition rate is available for individuals who are interested to enroll in two or more Sotheby’s Institute of Art In-Person Professional Courses within the same term. Contact our admissions team at professional@sia.edu for more information and a discount code.
This course introduces the use of AI, blockchain, and metaverse technologies to art businesses and museums for online sales and engagement.
With the global transition to online business during the COVID-19 pandemic, and continued innovations in fields such as AI, blockchain, and the metaverse, art businesses and museums alike are searching for ways to innovate and leverage these technologies to drive sales and engagement. This course explores how technology drives innovation in the contemporary art market, covering various topics such as digital art history, blockchain technology and NFTs, artificial intelligence, and the metaverse. Students will examine the impact of technology on the art world and how various players and institutions utilise it, such as artists, collectors, galleries, museums, art fairs, and auction houses.
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Suitability - Who should attend?
Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.
Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.
Training Course Content
Day 1: Discuss the history of digital innovation in the art world and how the current landscape came to be. Then, visit a digital art exhibition at a leading New York institution and receive an exclusive behind-the-scenes tour with its curator.
Day 2: Explore the history of generative and AI art and the ways in which artists have used this technology over time. In the afternoon, meet with an auction house specialist who will discuss the unique opportunities and challenges that come with pricing and auctioning digital art.
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Sotheby's Institute of Art
Sotheby’s auction house was founded in 1744 when Samuel Baker, an entrepreneur, occasional publisher, and successful businessman held his first auction. Today at Sotheby’s Institute, we emphasize a keen understanding of an object’s value and history, a spirit of inquiry...