Course description
A discounted tuition rate is available for individuals who are interested to enroll in two or more Sotheby’s Institute of Art In-Person Professional Courses within the same term. Contact our admissions team at professional@sia.edu for more information and a discount code.
Are you in the creative industries and looking to take your skillset to the next level?
This transformative course is designed for creatives from any field looking to make a business out of their creative pursuits, entrepreneurs wanting to launch or scale a creative business, and industry players looking to drive growth through innovation and unlocked leadership potential.
The global creative economy has more than doubled in value over the past two decades, creating jobs and building long term growth. But as trends rapidly evolve and markets become more competitive, leading in this vibrant sector demands more than just talent – it requires a fusion of creativity, financial innovation, and cutting-edge business strategies.
Participants can expect to equip themselves with the most effective leadership and business strategies taught in classroom and site visits, including:
- Proven strategies for success across the main verticals of the creative industries, from luxury to the performing arts
- Deep insights into entrepreneurship, tailored for the creative sphere
- Understanding the unique business opportunities and challenges intrinsic to the creative sectors
- Mastery in leadership to cultivate high-performing creative teams that are greater than the sum of their parts
- Leveraging human creativity and disruptive technology to transform and evolve a business
Speakers will include experts working in the creative industries and new technologies such as generative AI. The esteemed roster includes Antonia Gammans who has previously worked at Burberry. As an Events Director, Antonia collaborates with a number of creative professionals from production houses to artists for the creation of high-end, immersive physical and digital events. Guest lecturer Steve Sacks, President Europe of the Advisory Board of the Arts (ABA), will share insights on the performing arts industry and its post-pandemic challenges, supported by real-life case examples of innovative approaches employed by organizations worldwide.
The course culminates in a significant assignment focused on developing an action plan for personal and professional growth, utilising your new skills to make a positive impact on your ventures, and expand your career.
Upcoming start dates
Suitability - Who should attend?
Course participants take away in-depth and valuable insight into the creative industries, now and in the future. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.
Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born.
Training Course Content
Day 1: The Creative Industries: Market, Impact, and Innovation - Gain an in-depth introduction to the creative economy and the issues defining the creative industries, including latest trends and the impact of innovation such as AI, blockchain, and the Metaverse. Join an art exhibition specialist to explore the practicalities of strategy, budgeting, operations, and sustainability.
Day 2: Designing a Business - Explore different business models and how to create a business blueprint, with particular focus on creating, capturing, and delivering value. Be guided on how to generate possibilities and design a winning strategy, by identifying barriers and testing and prototyping.
Day 3: Building a Brand - Delve further into all aspects of developing a brand – including brand value, positioning, identity, and voice – and take part in activities to hone your skills. Join an industry leader to discover how AI can empower creativity, by exploring possibilities at the intersection of artificial intelligence and the creative industries.
Day 4: Leading High-Performing, Creative Teams - Explore the psychology of creativity and discover how to master different leadership styles and competencies that can impact the creative product. Gain an exclusive insight from a leading voice in the performing arts as they show you how to identify breakthrough solutions and achieve lasting success.
Day 5: Sustaining an Enduring Creative Career - Hear from an influential creative director on how to be a business leader in the advertising and creative services sector. Learn how to lead for innovation through goal-driven organization design and people management. Discover the stages of team development, and learn how to find and keep the best talent and coach for performance.
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Sotheby's Institute of Art
Sotheby’s auction house was founded in 1744 when Samuel Baker, an entrepreneur, occasional publisher, and successful businessman held his first auction. Today at Sotheby’s Institute, we emphasize a keen understanding of an object’s value and history, a spirit of inquiry...