Course description
Art as a Global Business: The Value of Art provides essential information about the systems, structures, and dynamics that drive the art market to reveal the key influencers and the legal context within which they operate.
Designed to build knowledge of Old Masters and contemporary art alike, each week evaluates how newer artists garner prestige, and how newsworthy sales drive the market internationally.
Course materials also analyze the art market from a current viewpoint and trace the market’s historical roots, providing an in-depth picture of how today’s market came into being. Beyond considering the importance of the substantial amounts of money involved in the dealing of art, this course also allows students to carefully consider the challenges, risks, and opportunities inherent in the market.
Upcoming start dates
Suitability - Who should attend?
For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as 2.3 IACET Continuing Education Units. *
Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.
*As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.
Training Course Content
Week 1: Look at the history of collecting, from cabinets of curiosities to museums and contemporary practices.
Week 2: Examine the history and scope of the art market from the Renaissance to the present day.
Week 3: Discuss the value of art and how market values are established.
Week 4: Explore the various institutions and key players that shape the market.
Week 5: Discover the rise of Pop Art through the lens of art consumption and identity.
Week 6: Understand the opportunities, challenges, and risks inherent in the art market.
Course delivery details
Award-winning online course
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Sotheby's Institute of Art
Sotheby’s auction house was founded in 1744 when Samuel Baker, an entrepreneur, occasional publisher, and successful businessman held his first auction. Today at Sotheby’s Institute, we emphasize a keen understanding of an object’s value and history, a spirit of inquiry...