Course description
IBT Level 6 Diploma in Professional Digital Marketing
The IBT Diploma in Professional Digital Marketing (Level 6) will equip you with the knowledge, skill and understanding to perform digital marketing at management level and carry out an essential and successful professional marketing role within your workplace. The Level 6 qualification is for those professional marketers working in operational, supervisory or the management role to develop the skill and knowledge across a range of areas to succeed and progress their marketing career. The assessment criteria include guided learning hours, work-based and practical learning, assessment time and supported self-study time.
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Upcoming start dates
Suitability - Who should attend?
- Level 4 or Level 5 Professional certificate in marketing or Professional marketing or in professional Digital Marketing.
- Any appropriate Level 5 Qualification
- Master’s or Bachelor’s degree, with atleast one third of credits coming from marketing content (for e.g. 120 credits in bachelor’s degree or 60 credits with Master’s degree)
- Professional experience (suggested 2 years marketing in operational role) and problem-solving assessment.
- The student whose first language is not English, have to provide evidence of achieving one of the following language qualifications within two years. The student have to score 6.0 or above.
Outcome / Qualification etc.
- To analyse the significance of situation analysis and use techniques to access the external and internal environment to achieve strategic marketing objective.
- To understand the strategic implication of developments.
- To understand the impact of digital environment and digital optimisation.
- To analyse the digital customer experience
Training Course Content
Unit1- Introduction Marketing and Digital Strategy
Introduction Marketing and Digital Strategy This unit will identify emphasize market analysis, target customer identification, and the development of marketing-mix strategies structured to deliver superior customer value proposition and organizational performance.
Unit2- Situation analysis, planning, implementation and control
Situation analysis, planning, implementation and control This unit will describe your company strengths and weaknesses, as well as opportunities and threats you face and also will teach you to turn strategies and plans into actions to accomplish strategic objectives and goals.
Unit3- Digital Optimisation
Digital Optimisation will enable you to successfully develop the knowledge and skills to optimise digital marketing channels' performance. And also focuses on analytics and metrics to assist in analysing the optimisations undertaken.
Unit4- Digital Analytics, monitoring and measurement
Digital Analytics, monitoring and measurement This unit will provide students with a base knowledge of digital analytics monitoring and measurement. And will learn how to obtain data, analyze data, turn it into insights, and present and communicate insights into actionable recommendations.
Unit5- The Digital Customer Experience
The Digital Customer Experience This unit helps you to know more about the total of all the online interactions a customer has with your brand. It may start with your company website and include mobile apps, chat bots, social media, and other channels where the touch-point is virtual.
Unit6- Diploma in Professional Digital Marketing
Diploma in Professional Digital Marketing This unit helps you to know more about the Professional digital marketing with a diverse set of skills, responsible for the online promotion of a website (business or products), using all available digital marketing channels.
Course delivery details
School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.
We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.
The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Classes. Learners enrolled at SBTL on blended learning are offered a block delivery of online live classes, which can be booked in advance on their convenience at additional cost. These live classes are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.
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Expenses
- Course price for Online learning: £311.52
- Course price for Blended learning: £707.52
Continuing Studies
After completing the diploma in professional digital marketing, the candidates can improve their career to the next level. Digital marketing is a deep topic and there is wide range of attractive career options available to learners who successfully complete IBT Diploma in Professional Digital Marketing (Level 6). Learners can also progress to level 7 courses in digital marketing or enrol in undergraduate courses at any reputed university after completing IBT Diploma in Professional Digital Marketing (Level 6).