Course description
In present-day organizations, marketing and marketing management are core practices and strategies to place customers at the center of their operations. Strategic marketing management seeks to satisfy the needs of customers in the course of boosting profits. In addition, it is responsible for the growth and development of a business and its innovations. The Rcademy Strategic Marketing Management Training Course will provide participants with strategic marketing fundamentals and highlights vital marketing areas: marketing tactics, strategic foresight, customer insights, and brand-building plans. The course also addresses the market analysis of customers, competitors, and the marketing environment. In addition, this course covers principles and practices in marketing management, such as segmentation, targeting, and positioning. Focus is also given to skills like communication and strategic planning, which are needed for a marketing manager to thrive in a fast-paced and competitive market.
Is there any distinction between marketing management and strategic marketing management?
Although there are misconceptions about marketing and strategic marketing being similar concepts, a critical difference between them is in their scope. Marketing management deals with the marketing efforts for a particular product or service, while strategic marketing management is further concerned with aligning these marketing efforts to business objectives. Strategic marketing management is a broader concept in that it seeks to implement the entire mission of an organization through specific processes to yield the maximization of a current marketing strategy.
What is the strategic marketing management process?
The strategic marketing management process refers to the calculated steps that aid an organization’s achievement of its objectives. Strategic marketing management involves creating a mission, conducting a situational analysis, designing a marketing plan, building a marketing mix, and implementing and controlling these plans.
The Strategic Marketing Management Training Course by Rcademy will enrich participants with the knowledge and skills needed to develop and implement effective marketing strategies that align with business goals and objectives. By taking this course, individuals will better understand customer behavior, market trends, and competition. They can learn to create value for customers, build strong brands, and leverage digital marketing tools to reach their target audience effectively.
Upcoming start dates
Suitability - Who should attend?
This training course is designed to ensure that participants attain the following objectives:
- Learn how to set up strategic tactics and develop efficient marketing and business goals
- Implement integrated marketing promotion tactics that include promotional campaigns
- Identify various marketing channels for customer satisfaction
- Discover how to optimize market share through market targeting and segmentation
- Learn how to identify strategic options through market, customer, and competitor analysis
- Understand how to critique schools of thought, practices, and marketing models and their role in attaining organizational goals
- Discover the art of evaluating the present organizational market and its operational sector
- Develop a strategic marketing plan that contributes to organizational development
- Learn about various marketing activities and how to build a strong marketing reputation
- Learn how to compete and thrive in a fast-paced marketing environment
Training Course Content
Module 1: Introduction to Strategic Marketing
- The concept of strategic marketing
- The importance of strategic marketing
- Situation analysis
– Customers
– Context
– Company
– Collaborators
– Competitors
– Industry evaluation
– SWOT analysis - Understanding corporate strategy
– Various schools of strategy
– Evaluation of external factors- market, competitors, and customers
– Evaluation of internal conditions- procedures, people, strategy, structure
– Competitive and adaptive strategies - Developing as a marketing manager
– Initiating strategic marketing goals with SMART objectives
– Employing SWOT analysis to identify a target market
– Using market research to identify and target potential customers
– Measuring competitor’s products, pricing, and marketing strategy
– Building and maintenance of customer relationship
Module 2: Components of an Efficient Marketing Strategy
- Lifestyle cycle management of customers and development of customers’ lifetime value
- Advantageous or disadvantageous marketing manager
- Implementation of customer service to boost sales and brand loyalty
- Creating a systematic marketing plan
- Roles and duties of marketing manager
– Team development and employee empowerment
– Delegating and outsourcing tasks
– Management of organizational change
– Building sales territories and key performance indicators objectives
– Designing a strategic market manager plan
Module 3: Principles and Practices of Marketing Management
- Implementing communication technology and advancement
- The importance of non-verbal communication in marketing practices
- Marketing strategies for various customer types
- Communication, listening, and questioning skills
- The platform for receiving and providing constructive feedback
- Social media as a tool for strategic marketing
– The essence of social media as a tool for marketing
– Curating a social media marketing strategy
– Platforms for social media marketing
– Management of online brand representation
– Measurement of social media marketing effectiveness
– Social media marketing ethics
Module 4: Levels of Strategic Marketing Management
- Building customer insight
– Understanding customers and competitors
– Principles and practice in market research
– Research methods for strategic marketing - The concept of segmentation and targeting
– Definition of the market, market sizing, and share
– Micro and macro segmentation
– Principles of targeting and targeting variables
– Sequential phase targeting - Positioning
– The value positioning
– Channels for wholesale distribution
– Business-to-business passages to ecosystems and middlemen
– Business to customers to retailers
– The use of e-commerce platforms and merchants - Evaluation of market performance
– Curating market goals
– Employing standard marketing metrics to evaluate the performance
– Content marketing measurement and analytics
Module 5: Strategic Foresight in Marketing Management
- Strategic designs for attending and responding to disruptive shifts
- Means of obtaining customer insights
- Developing strategies for environmental sensitivity and strategic foresight
- Product strategy
– Product relevance
– Application of design principles
– Differentiation of products
– Building category innovation - Strategic pricing
– Developing a plan for strategic pricing
– Customer value and price
– Monetization strategies - Brand resilience
– Importance of brand resilience
– Implementation of brand resilience to various products and activities
Module 6: Marketing Strategy and Research
- Description of marketing objectives
- Creation of a marketing strategy
- The components of a marketing plan
- Marketing models and tools
- Market research
– Primary and secondary research
– Quantitative and qualitative research
– Key considerations in research
– Market Trends and Analysis
Module 7: Customer Psychology and Psychographics
- Psychodynamics of marketing
- Data insights and customer demographics
- Attitudes, lifestyles, and behavioral patterns
- Value creation in a business proposition
– Value specification
– Principles of business proposition
– Selling proposition patterns
Module 8: Marketing Branding, Design, and Budget
- Designing excellent marketing campaigns
- Principles of branding
- Management of design
- Solutions to integrated marketing
- Marketing budget
– Budget management
– Dealing with setbacks
– Handling returns on investments (ROI)
Module 9: Role of Marketing in Business
- Cross-functional
- Strategic issues
- Environment research and situation
– PEELED
– BCG matrix
– Porter’s five forces
– SWOT analysis - The market forecast and sales
Module 10: Positioning and Mapping
- Description of positioning and perpetual mapping
- Reasons for perpetual mapping
- Product positioning strategies
- Corporate positioning
- Product re-positioning
Course delivery details
This course is designed to satisfy participants’ while broadening their horizon of knowledge and skills on the subject matter; thus, it is participant-oriented. This course employs practical approaches to ensure constant and active learning by the participants. Also, participants are taught by experienced professionals in the field with excellent years of experience and practice. The modules that make up the course are obtained from in-depth, extensive, relevant research.
The Rcademy Strategic Marketing Management Training Course involves theoretical and practical learning by providing lecture materials, slides, case studies, and scenarios. Attendees are also engaged in quizzes, interactive sessions, and feedback exercises on lessons learned to confirm their optimal satisfaction.
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Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...