Course description
Strategic business management is crucial for highlighting the dynamics in a business environment and attaining a competitive advantage. The Rcademy Strategic and Business Management Training Course is designed to aid participants’ understanding of the rudimentary concepts in strategic management. They will also learn the essence of strategy in a business environment and the need to design, analyze and implement strategic goals in their business. The course also addresses the concept of business purpose, vision, aims, and objectives. Also, in this course, participants are drawn to business dynamics, stakeholders, and the application of various business tools and methods needed to compete in the long run in a business environment.
What are the core tasks of strategic business management?
Strategic business management spurs businesses and companies to attain a competitive edge and thrive in a competitive environment. Thus, this concept is saddled with core tasks which include initiating a strategic vision and mission, curating objectives, designing strategies to attain goals, implementing strategy, and analyzing and measuring accomplishment. Initiating a strategic vision and mission provides relevant stakeholders with the needed information on the proposed plans of a company or business, and the curating of objectives highlights the feasible goals required to achieve a company’s vision statement. Also, in designing strategies to attain objectives, management plans toward a response to changes in the environment, competition, and the attainment of its corporate vision and goals. Further, the fourth task of strategic business management allocates the company’s resources to specific strategies needed to achieve a company’s objective. Lastly, the fifth task weighs whether the strategies implemented to achieve goals that meet the standard expectations.
What is the role of a strategic business manager?
A strategic business manager is responsible for planning, analyzing, and managing strategic plans in a business. They are also required to oversee the improvement of corporate strategies needed to spur business growth and stability. Strategic managers curate in-depth plans and goals for a business which they implement through hiring, training, and presentations. In addition, they lead the corporate sections of the company to achieve set goals in the production, finance, and marketing department.
Learners who enroll in Rcademy’s Strategic Business Management Training Course will leave with the expertise to create and execute marketing plans that help achieve organizational objectives. By taking this course, individuals can gain a deeper understanding of customer behavior, market trends, and competition. They can learn to create value for customers, build strong brands, and leverage digital marketing tools to reach their target audience effectively.
Upcoming start dates
Suitability - Who should attend?
This Strategic Business Management Training Course by Rcademy is designed to help participants achieve the following outcomes:
- Learn about strategic business management and its importance
- Understand the various approaches to strategy assessment
- Develop a plan to employ tools and models to analyze a business environment
- Learn the different forms of strategy in business and strategy formulation
- Identify the measurement of core competence in business
- Develop a ‘vision’ and ‘mission’ statement plan for businesses
- Understand a competitive business environment and environmental analysis
- Understand the concept of stakeholder analysis and accompanying strategies
- Learn the concept of competition and competitive advantage in business
- Plan the process of efficient strategy implementation
- Learn the connectedness between strategy development and implementation
Training Course Content
Module 1: Introduction to Strategic Business Management
- Meaning of strategy and strategic management in business
- Types of strategies
– Deliberate strategies
– Emergent strategies - The concept of competitive environment and environmental analysis
- Tools and Models for environment analysis
– SWOT
– BCG matrix
– Product market matrix
– Value chain analysis
– Life cycle analysis
– Porter’s five force framework - Developing ‘vision’ and ‘mission’ statements
Module 2: Concepts in Strategic Business Management
- Global business strategy leadership
- International marketing leadership
- Financial information for business decisions
- Management of business operations
- Performance management and reward
- Issues in corporate strategy
– Directional strategy
– Portfolio strategy
– Parenting strategy
Module 3: Process of Strategic Business Management
- Initiation and communication of a strategic vision
- Curation of objectives
- Designing a strategy
- Implementation and execution of business strategy
– Visualization of strategy
– Measurement of strategy
– Progress report
– Decision making
– Identification of strategy projects
– Project management
– Strategy communication
– Alignment of individual roles
– Reward performance - Evaluation of results and inculcation of corrective feedback
Module 4: Corporate Governance and Strategic Business Management
- Stakeholder analysis and strategies
- The concept of core competence
– Difference between core and general competence
– Evaluation of core competence - Competition and competitive advantage
- The essence of competitive advantage
- The Role of the Board of Directors in strategic business management
– Monitoring
– Evaluating and influencing
– Initiating and determining strategies
Module 5: External and Internal Scanning
- Environmental variables
- Identification of external environmental variables
- Investigation of the societal and external environment
- Analysis of the industry
- Resource-based plan for organizational analysis
- Resources necessary for competitive advantage
- Measurement of sustainability of competitive advantage
- Corporate value chain analysis
- Fundamental organizational structures
- Strategic marketing matters
Module 6: Principles in Strategic Planning
- Schools of Thought on strategic planning
- Framework for strategic planning concepts
- Development of strategy
- Strategic planning execution
– Key building blocks
– Core processes of strategic planning - Resource allocation and strategy formation
Module 7: Strategy Evaluation
- Various techniques for strategy evaluation
- Strategy implementation and control
- Organization’s ethics, strategy implementation, leadership, and remuneration
- Strategy implementation: Organisation’s response, politics, and invention
- Information technology management strategies
Module 8: Strategic Management Skills/ Culture Management
- Identification of leadership theories and patterns
- Driving factors in business management
- Emotional Intelligence of Leaders
- Vision, communication, framing
- Leadership skills
– Influence and persuasion - Employee motivation
- Organization’s culture
– Strong and weak cultures
– Impact of Strong and weak cultures - Cultural challenges
– Globalization
– Mergers and acquisition - Evaluation of the organization’s culture
- Leaders’ Responsibility in influencing culture
Module 9: Tactics and Plans
- The effect of change on employees
- Roles of individuals and teams in business
- Engagement of employees
- Learning culture
- Individual action planning
Module 10: Competitive Environment & Strategic Concerns
- Affiliation between competitors and target market
- Effect of competitive connection on industry change
- Principles of Vision, mission, and Innovation
- Conduct of SWOT evaluation
- Strategic creativities
Module 11: Conflict Management& Implementation and Change
- Definition of conflict
- Assertive conflict management
- Importance of conflict management
- Implementation and change in business
- Strategic change management
– Kotler 8-step change model - Implementation of strategic change
– Strategic change forces
– Stages of Acceptance and Influence
Course delivery details
This course is participant-oriented and is curated to satisfy participants” expectations and improve their knowledge and skills. The course employs a practical approach and learning pattern to ensure participants’ constant and active learning; thus, lessons are taught by seasoned professionals in the field with rich experience and practice. The course modules comprise in-depth, relevant, and extensive research on the subject matter.
The Rcademy Strategic and Business Management Training Course employs theoretical and practical learning by providing participants with slides, lecture notes, case studies, and real-life scenarios. To further spur participation, attendees are engaged in quizzes, interactive sessions, and seminars and provided with a feedback platform on the lessons taught to confirm their ideal satisfaction.
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Rcademy
Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...