Course description
Online Business Development Certification Series (EBD Virtual)
Made up of 6 online courses, the Business Development Certification Series provides you with a platform to enhance your business development skills. Each course focuses on a specific, critical element of business development such as negotiation, product valuation or intellectual property.
In addition, you will learn from the past experiences of our expert faculty through case study examples of different deal situations. Combined, you will undertake an in-depth, wide-ranging, and varied learning experience, refining your skills in preparation for future partnering opportunities.
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Suitability - Who should attend?
This course is recommended for
- Business development and licensing professionals
- Alliance management professionals
- R&D personnel who have significant interaction with business development
- Intellectual property personnel involved in the licensing process
- Biotech company CEOs
- Professionals who are new to business development and licensing or who have limited deal experience
Outcome / Qualification etc.
- Learn effective negotiation strategies and tactics to employ in future business negotiations including biopharma partnering deals
- Master negotiation in a virtual setting with online group exercises
- Review valuation methods, techniques and factors to ensure you are estimating both risk and return adequately
- Gain a deep dive insight into the reasons why deals can fail or succeed through case study led sessions
- Consider how your strategy for Intellectual Property (IP) can impact on partnering - pre and post finding a partner
- Put yourself in an advantageous position by developing a strategic outreach plan
Training Course Content
Introduction
On-demand content
The introductory session provides you with the platform to succeed during the certification series. Free from learning material this recorded session allows you to learn more about other attendees whilst learning how to use the platform.
- Overview of the course structure and delivery over the 6weeks
- Summary of the platform features
- Introduction to your peers (name, company, position and aims of the course)
Negotiation Masterclass - Improving the Probability of Success
- Gain practical advice to create and then succeed at win/win negotiations
- Discover how to successfully negotiate with challenging people and examine how human behavior and psychology can be used to influence and persuade during complex negotiations
- Learn best practices for tactical planning and preparation to maximize success
- Review body language, different cultures, team negotiations and overcoming difficult negotiations
- Review common mistakes made during negotiations and discover how to avoid them
Business Development Case Study Program
A course made up of case study examples of life-science partnering deals. You will hear from a range of EBD Academy's expert faculty as they discuss successful and unsuccessful deals they have experienced, sharing their experiences and lessons learned. Case studies will cover a variety of business development themes (IP, negotiation and product valuation), across a multitude of therapies and at different stages (pre-clinical to commercial).
- Learn from a faculty of experts with a combined experience of over 80 years in industry
- Connect, share and learn from the EBD Academy faculty and other business development professionals
- Gain a deep dive insight into the reasons why deals fail and succeed through case studies
- Discover how the latest deals in new and emerging areas were formulated such as immuno-oncology and digital health
Fundamentals of IP in Partnering Deals
- Understand the different types of Intellectual Property (IP) protection and how they work
- Examine what drives the need to protect inventions in pharma/biopharma
- Delve deeper into patents: their parts, scope and limitations
- Consider how your IP strategy can impact on partnering-pre and post finding a partner
- Investigate other possible complications arising from IP in a partnership
Out-licensing: Best Practices in Presentations, Conferences and Follow-up
- Gain the practical skills to improve your out-licensing activities to increase your chances of securing a deal
- Refine your out-licensing strategic plan in four steps: asset marketing, outreach plan, execution of the outreach plan, follow up
- Examine best practices to make certain your marketing materials for the asset are to a high standard
- Put yourself in an advantageous position by developing a strategic outreach plan
- Gain practical advice on how to execute the outreach plan with methods, ideas and useful hints
- Learn to transform initial meetings into a long term lucrative relationship
- Examine how to overcome common objections and negative feedback on your asset
Why choose PTI
On average, delegates of their online academies said:
Quality of content:
4/5
85% had applied content during the course to their role
Delivery rating:
4/5