Course description
It has become imperative for organizations to invest in company development to achieve long-term success. Rather than concentrating on instant cash fixes, business development creates long-term wealth. Business development can take various forms, including sales, strategy, and marketing. The tools and methods needed to develop new enterprises are the main topics of the Professional Business Development Certification Course.
A hands-on, innovative, and dynamic program, the Rcademy Professional Business Development Certification Training Course is focused on the strategic aspects of business communication, activation, partnership and franchising, distribution and logistics, sales and marketing, relationship management, and brand management. The training also covers cultivating connections with important market decision-makers and players to increase a company’s profitability.
By participating in this program, participants will develop the abilities necessary to design and implement promotional campaigns that will stimulate the company’s market prospects and increase sales. The course provides an overview of the business environment, its particular difficulties, and growth prospects, including how to draught compelling business proposals. It also covers all facets of the business development and administration job path. Students who complete the course will understand the critical components of establishing and promoting a business in new markets and regions.
What are the foundational elements of business development?
Business development is the easiest way to describe the concepts, initiatives, and actions that lead to an organization’s growth. This entails improving profitability, expanding the industry, and raising sales through making strategic business choices and forming strategic alliances. The foundational elements of business development include markets, relationships, and customers.
How does business development differ from sales development?
Within an organization, business development and sales development are two distinct roles that aim to boost exposure and sales. Both business and sales development increase revenue, which helps a company succeed, but they do so in various ways and over different periods.
The main goals of sales development are developing, researching, and identifying leads as they go through the sales cycle toward closure. On the other hand, business development comprises finding fresh ways for the organization to grow and forging solid partnerships that open up new markets.
Professional Business Development Certification Training Course by Rcademy offers several benefits to individuals seeking to develop their business acumen and advance their careers. The course provides participants with a comprehensive understanding of key business development principles and practices, including market research, business planning, sales and marketing, and financial analysis. Participants will also learn how to manage projects effectively, negotiate contracts, and build relationships with clients and stakeholders.
Upcoming start dates
Suitability - Who should attend?
This certificate course will help participants attain the following objectives:
- Understand the fundamentals of business development management and how to put them into practice
- Understand the distinction between business development and market development
- Learn how to plan and use financial ratios and KPIs to measure operational success
- Know how to boost businesses through leadership, negotiation, and power propositions
- Identify the significance of business planning to satisfy customers and the market’s changing needs
- Utilise bargaining talents to create distinct sales and marketing strategies that will help beat the market competition
- Able to efficiently take advantage of business possibilities, create and manage a high-performing business development team
- Create persuasive writing in business proposals to boost revenue
Training Course Content
Module 1: Introduction to Business Development
- Business development strategy
– Basic strategies
– Complex strategies - Outreach and approaching partners
- Powerhouse pitching
- The deal funnels
- Implementation
- Inbound opportunities
Module 2: Business Development: Overview and Best Practices
- Introduction
- Scope of business development
- Overview of account analysis
- Overview of account qualification
- Market development in business development
- Account analysis
- Qualification and client classification
- Understanding the buy-sell ladder model
- Working and understanding the customer loyalty ladder
- Developing client chemistry with FORM
Module 3: The Business Planning Process
- S.T.A.R. business planning process
- Strategic analysis
- Targets and goals
- Activities
- Reality check
- Conducting customer surveys
- Preparing an account development plan
- Key Performance Indicators (KPIs): development and implementation
Module 4: Leading and Building the Business Development Team
- Introduction
- Team motivation mix
- Stages in team formation
- Leadership principles and concepts
- Five Practices of exemplary leaders
- Defining team roles
Module 5: Integrating Business Development
- Business development: organization’s goals, mission, and vision
- Business development: an organization vide initiative
- Internal communication of business development
- Business development: leadership qualities
- Beliefs and Values in business development strategy
- Linking business development efforts
Module 6: The Differentiation Business Strategy
- Introduction
- Broad differentiation strategy
- Porter ocean strategy
- Blue ocean strategy
- Focused differentiation strategy
- Differentiation strategy in business development
– No perceived substitutes
– Reduced price competition
– Unique products
– Better profit margins
– Consumer brand loyalty
Module 7: Effective Negotiation Skills
- Introduction
- Basics of negotiation skills
- Negotiation philosophies
- Difference between negotiating and persuading
- Stages of the negotiation process
- The critical rules of negotiation
- Dealing in a selling context
- Completing negotiation plan
Module 8: Strategic Choice, Strategic Intent, and Balancing Scorecards
- Contingency planning
- Business analysis
- Strategic choice
- Strategy matrix: The SWOT analysis
- Strategy Formulation: programs, policies, and projects
- Major strategic re-orientation
- Transforming the organization: managing change and strategy implementation
- Mission and vision statements: future preparation
Module 9: Assessing the Current State of the Organisation
- Management and leadership concerning strategy
- Customer focus
- Market focus
- Human resources management
- Knowledge management
- Strategic planning team
- Effective process management
- Monitoring and measuring business performance
Module 10: Converting Leads into a Profitable Business
- Lead converting step
- Sales funneling
- Handling inquiries
- Converting inquiries into leads
- Capturing feedback in conversion
- Overview of Customer Lifecycle Value (CLV)
Module 11: Writing Attractive Business Proposals
- Introduction
- Writing a typical business proposal
- Formatting tips for winning proposals
- Tricks for winning proposals
- Development of successful project proposals
- Project proposal creation
Course delivery details
The contents of this course are participant-based and are mainly provided to meet participants’ expectations and enhance their knowledge and skills. Various proven practical approaches and techniques that will ensure constant and active learning by the participants will be used to deliver the course. Professionals will teach the course with various experiences and practices. The course modules are curated from in-depth and extensive research on the subject matter.
The Rcademy Professional Business Development Certification Training Course includes practical and theoretical learning by providing participants with slides on the concept, case studies, lecture notes, and real-life scenarios. Attendees will also be able to partake in quizzes, presentations, seminar workshops, and constant feedback on the lessons learned to confirm their optimal satisfaction.
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Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...