Social Media Marketing QLS Level 3 and Public Relations QLS Level 3

This Social Media Marketing QLS Level 3 and Public Relations QLS Level 3 course bundle is designed to provide you with a comprehensive understanding of two essential disciplines in the world of modern communication and marketing. In today's fast-paced and interconnected digital landscape, the synergy between social media marketing and public relations has become instrumental in shaping brand reputation, engaging with audiences, and achieving business goals. The course bundle offers a unique opportunity to delve into both disciplines, equipping you with the knowledge and skills to drive effective marketing campaigns and build strong relationships with stakeholders. Throughout this comprehensive programme, you will explore the core principles and strategies of social media marketing, including social media platforms, content creation, community engagement, analytics, and advertising. Simultaneously, you will dive into the world of public relations, understanding stakeholder management, media relations, crisis communication, reputation management, and strategic planning. Upon successful completion of the Social Media Marketing QLS Level 3 and Public Relations QLS Level 3 course bundle, you will acquire recognised qualifications that validate your expertise in both disciplines. These certifications open doors to a wide range of exciting career opportunities in digital marketing agencies, public relations firms, marketing departments, and more, where you can make a significant impact by driving brand awareness, engaging with customers, and effectively managing organisational reputation. Are you ready to embark on this transformative journey into the world of social media marketing and public relations? Enrol in this Social Media Marketing QLS Level 3 and Public Relations QLS Level 3 course bundle today and gain the knowledge, skills, and confidence to excel in the dynamic and ever-evolving fields of social media marketing and public relations. What next? Upon completion of this Social Media for Business Training course bundle, you could develop your knowledge further by studying another one of our marketing and PR. Here are some job roles within the social media industry:

• Social media manager
• Public relations specialist
• Digital marketing manager
• Community manager
• Social media content creator
• PR coordinator
• Social media analyst
• Digital PR manager
• Social media advertising specialist
• Communications manager

These job roles highlight the diverse range of opportunities that exist in the intersecting fields of social media marketing and public relations. Depending on the organisation and industry, job titles and responsibilities may vary, but these roles encompass the key functions and skills acquired through this course bundle. It's worth noting that professionals with expertise in both social media marketing and public relations have a competitive advantage in today's integrated marketing landscape, as they possess a holistic understanding of communication strategies and audience engagement.

Course Content

Public Relations QLS Level 3

Unit 1 PR and the art of communication

• What is PR?
• Is PR just 'spin' or 'propaganda'?
• Information or stories?

Unit 2 Media relations and new technologies

• Who says something is good?
• The impact of new technologies
• The impact on PR
• Research
• Media relations
• Press releases

Unit 3 Running a PR campaign

• PR campaigns
• Define your aim or goal
• Map out the terrain
• Identifying your public
• Defining your messages
• Setting objectives
• Devising strategy
• Evaluating outcomes

Unit 4 Internal PR

• Corporate planning
• Finance
• Marketing
• Your PR manual
• Information, analysis, meaning, impact
• Designing internal communications

Unit 5 Putting things right crisis management

• Before a crisis occurs
• Scenario planning
• Communication
• The crisis team
• Response papers/holding statements
• Question and answer documents
• The crisis manual
• Crisis briefing and staff training
• What to do if a crisis happens
• Swift action
• Learning from the event

Unit 6 Your PR career

• Creativity
• Technical skills
• Interviews
• Events management
• Management and administration
• Strategic leadership
• Ethics and your role in PR
• Conclusions

Social Media Marketing Level 3

Unit 1 Requirements for social media marketing

• Benefits of social media marketing
• Differences between traditional media and social media
• Top social media platforms available
• Laws and legislation relating to social media

Unit 2 Your business and social media

• Defining your business vision, aims, objectives and goals
• The positive and negative effects of social media on business
• Psychology and social media
• Selecting appropriate social networking tools

Unit 3 Developing your social media strategy

• Social media policy and your business
• Key steps to developing a social media strategy
• Analysing risk and developing a contingency plan
• Measuring the success of social media

Unit 4 Implementing social media tools

• Current social media landscape and business trends
• Explore social media campaigns
• Benefits of various social media tools
• Integrating social media tools into your business plan

Unit 5 Monitoring social media tools

• Measuring business performance
• Social media monitoring tools
• Digital marketing media tools and your business

Unit 6 Evaluating your business strategy

• Reviewing your business plan
• Using strategic analysis tools
• Identifying key changes within your business plan
• Implement changes in your business plan