CIW Social Media Strategy Specialist

The CIW Social Media Strategy Specialist course has been designed by industry experts to help you make the most of social media in your business.  During the course, you will explore business uses of social media, social media metrics, user-tracking techniques, and much more. This course is perfect for: 

• Those who want to improve their knowledge of professional social media
• Marketing, PR and business professionals 

With everything you need at the click of a button in your own personal online platform, you can learn whenever and wherever is most convenient to you. This course comes with live labs which gives you access to real computer equipment such as a computer, server switch or router for you to configure.  What next? Following the successful completion of this course, you will be able to put your newfound knowledge into practice and develop your career. If after, you're looking to enhance your IT knowledge even further, take a look at the other IT and computer courses we offer. Jobs that require social media knowledge:

• Marketing manager
• Art director
• Copywriter
• Customer service representative
• Graphic designer
• Film and video editor
• Public relations specialist
• Market research analyst
• Promotions manager
• Account manager

Awarding body CIW, owned and managed by Certification Partners, is the world's premier vendor-neutral IT and web technology and education and certification programme. They have trained more than one million students and professionals, whilst also awarding more than 210,000 professional IT certificates, through universities, colleges, high schools, learning centres, and corporations worldwide. CIW have become the educational standard for web technology skills, adopted by academic institutions, governments, and businesses worldwide.

Course Content

Business uses of social media

Creating successful social media campaigns

Crowdsourcing and crowdshaping strategies

Creating and using folksonomies

Social media metrics

Gamification in relation to social media

Gathering and analysing data

User-tracking techniques

Virtual and brick-and-mortar businesses using social media and web technologies

Data reuse strategies

Strengths and deficiencies of social media strategies