CIM Level 3 Foundation Certificate in Professional Digital Marketing

This CIM Level 3 Foundation Certificate in Professional Digital Marketing is designed to provide you with the essential knowledge and skills to excel in the dynamic field of digital marketing. In today's digital era, effective digital strategies are essential for businesses of all sizes and industries to thrive and connect with their target audience. Whether you're an aspiring digital marketing professional, a business owner, seeking to enhance your online presence, or an individual looking to upgrade your marketing skills, this course serves as your pathway to understanding the fundamental principles and practices of digital marketing. Throughout this comprehensive course, you will explore key aspects of digital marketing, including digital channels, content planning, social media, search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, and analytics. The CIM Level 3 Foundation Certificate provides you with a solid foundation to develop and execute effective digital marketing strategies that drive brand awareness, engage customers, and generate measurable results. Upon successful completion of the CIM Level 3 Foundation Certificate in Professional Digital Marketing course, you will hold a recognised qualification that demonstrates your competence and professionalism in digital marketing. This certification opens doors to a wind range of career opportunities in digital marketing, enabling you to contribute to the success of organisations in the digital landscape. Are you ready to embark on this exciting journey towards a successful career in professional digital marketing? Enrol in the CIM Level 3 Foundation Certificate in Professional Digital Marketing course today and gain the knowledge, skills, and recognition you need to thrive in the fast-paced and ever-evolving world of digital marketing. What next? Upon completion of this CIM Level 3 Foundation Certificate in Professional Digital Marketing course, you could develop your knowledge further by studying another one of our marketing and PR courses. Here are some job roles within the digital marketing industry:

• Digital marketing specialist
• Social media manager
• SEO specialist
• Content marketing manager
• PPC specialist
• Email marketing specialist
• Digital marketing analyst
• E-commerce manager
• Digital marketing strategist
• Web analytics manager

Course Content

Module 1: Marketing principles Unit 1: Discovering marketing

• The role and function of marketing within organisations.
• Factors influencing customer behaviour.

Module 1: Marketing principles Unit 2: The marketing environment

• Collecting information about the marketing environment.
• Primary and secondary data sources.

Module 1: Marketing principles Unit 3: The marketing mix

• The 4 Ps.
• The extended 3 Ps.
• Brand positioning.
• B2B and not for profit marketing.

Module 2: Digital fundamentals Unit 1: Fundamentals of digital marketing

• The impact of digital technology on marketing activities.
• The impact of digital technology on customer activities.

Module 2: Digital fundamentals Unit 2: Digital marketing tools

• Using the tools for a different range of customers.
• Development of digital marketing content.

Module 2: Digital fundamentals Unit 3: Developing digital communications campaigns

• Key factors to be considered when developing a digital marketing communications campaign.
• Measuring digital marketing communications campaigns.