Course description
Strategic Distribution and Channel Management
The practice of distribution has changed dramatically in recent years, especially since the advent of e-commerce and online buying. Strategic distribution and channel management is about getting the product to the end user in the most effective way. Depending on the nature of the product and the market, numerous intermediaries may be involved. It can include wholesalers, agents, retailers, distributors, and the internet. Ensuring your product or service reaches your end customer in the most convenient, speedy, 'on brand' and cost efficient way will give your company a competitive advantage. This course takes delegates through the whole distribution cycle step by step from analysing current performance through to identifying and establishing new distribution models and channels that will meet both current and future market needs.
Suitability - Who should attend?
Vice presidents and directors of sales and marketingSales managers (national, regional, district and area)Product managersAnyone with channel management responsibilities
Outcome / Qualification etc.
Vice presidents and directors of sales and marketingSales managers (national, regional, district and area)Product managersAnyone with channel management responsibilities
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London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving...