Course description
Creativity in Sales and Managing VIP Accounts
Learning Objectives:
- To develop and manage the VIP member life-cycle effectively.
- To recognize that VIP account management is a process of development, not a single action.
- Manage relationships with members of the VIP base with the key objectives of member retention and maximizing revenue.
- Initiate relationships with potential VIP members, assess sustainability, and retain to long-term VIP clients.
- Develop communications strategy incorporating member’s communication preference.
- Build and maintain the VIP member profile database.
- Target and develop relationships with new and potential VIP members.
- Understand and report on characteristics of the VIP segment of members.
- Work closely with member support and keep them informed on all promotions and project delivery.
Suitability - Who should attend?
This program is created specifically for sales staff who are involved in VIP Account Management and wish to improve their performance.
Outcome / Qualification etc.
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London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving...