Course description
Social media has become a serious business marketing technique with over 90% of businesses with an in-house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20-29 spend more than 10 hours a week on social media sites.
The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.
Social Media for Business Training course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.
Upcoming start dates
Suitability - Who should attend?
Social Media for Business Training course, is ideal for :
- Entrepreneur
- Social Media Strategist
- Social Media Copywriter
- Brand Manager
- Blogger
- Social Media Marketing Manager
- Media Relations Representative
- Online Community Engagement Manager
- Social Media Consultant
Outcome / Qualification etc.
Upon successful completion of thisSocial Media for Business Training course, candidates take away the most essential industry-specific skills, talents and knowledge including:
- An understanding of the TRUE scope, power and influence of social media
- The ability to consider social media from a business perspective
- How to develop an effective and workable social media plan
- The role of competitor analysis and authority development
- Knowledge of the ‘Five Ps’ of social media marketing
- How to build a social media marketing team from scratch
- The use of social media for brand development and reputation management
- The opportunity to pursue a variety of rewarding careers
Training Course Content
Day 1
Week 1: Social media Marketing
What is Social Media?
- Social Media
- Understanding the Marketing Mix
- The Five P’s and Social Media
- Plus more
Developing a Social Media Plan
- Social Media Plan
- Social Media Experts
- Find Your Customers
- Plus more
Day 2
Building Your Social Media Team
- Building the Team
- Community
- Analyzing Your Impact with Metrics
- Keeping on Top of the Trends
- Damage Control
- Plus more
Day 3
Using Social Media for Marketing Plans
- Social Media for Marketing
- Using LinkedIn
- Getting Connected
- Using Twitter
- Building a Blog
- Vlogs and YouTube
- Using Social Media Management Tools
- Plus more
Day 4
Building a Brand through Social Media
- What is Branding?
- What is a Brand?
- What is Social Media?
- The Rise of Social Media
- Building Your Social Media Branding Strategy
- Identifying Your Social Media Audience
- The Key Social Media Platforms
- Plus more
Day 5
Story Marketing for Small Business
- Story Marketing Toolkit
- Storytelling Essentials
- Ingredients of a Good Story
- Setting Goals
- Positive vs. Negative.
- Connecting with Customers
- Connecting with Customers
- Understanding Your Customers
- Refining Your Brand
- Refining Your Brand
- Understanding Your Company
- Inventory of Key company Facts
- Strengthening Your Brand
- Building Your Story
- Plan for Success
- Your Story Board
- Writing Your Story
- Polishing Your Story
- Plus More
Day 6
Week 2 : Social Media Channels Management
Promoting a Marketing Webinar
- The Webinar
- What is a Webinar? Why Use Webinars?
- Webinar Marketing Objectives.
- Marketing Webinars
- The Nine-Step Ideal Participant Profile Process
- What is a Lead Magnet?.
- Creating a Lead Magnet.
- What is Your Promotion Strategy?.
- Webinar Marketing Calendar
- Creating a Landing Page
- Plus More
Day 7
Social Media Channels: Facebook
- What are Facebook pages?
- Deconstructing Facebook Pages – updates, cover photos and apps
- How are organisations using them?
- Content creation looking at types of content – Fixed, video, images, links hashtags – and how to create engagement.
- How to generate more followers (likes).
- Analytics – what to look and monitor
- Facebook ads and sponsored stories – how to use them to target specific audiences.
Day 8
Social Media Channels: Instagram
- Instagram Overview.
- Instagram business account.
- Case studies – the best examples of brands.
- Content for Instagram feed, stories, and IGTV.
- Editorial calendar for Instagram.
- Instagram scheduling Apps.
- Gaining followers and increasing engagement.
- Working with influencers.
- Instagram metrics.
- Instagram Ads.
Day 9
Social Media Channels: Twitter
- Creating tweets, notifications, using video and images.
- Using retweets, notifications, direct messages, shortened URL’s and hashtags.
- Building and nurturing a following.
- Engagement, PR, brand building, selling, customer care, sales promotion & much more.
- Monitoring, researching and listening.
- How to make the most out of new Twitter profiles.
Day 10
Social Media Channels: YouTube
- An introduction to YouTube.
- Why does it have commercial potential?
- The ground rules; the major do’s and don’ts about creating your YouTube presence.
- How it works – the basics.
- How it works – the advanced and little-known features.
- Content – what, why and when to publish it on YouTube.
- Getting your message across on YouTube.
- Building your brand on YouTube.
- Driving visitors to your website through YouTube.
- Embedding and distributing video for commercial gain.
- YouTube Live – streaming live to your audience and the world.
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...