Course description
Digital Marketing Diploma (CPD Certified) Online Training Course
Have you ever wondered what is behind all of those online advertisents that se to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today.
This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.
Upcoming start dates
Suitability - Who should attend?
Who can take the course?
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements.
Outcome / Qualification etc.
Benefits of the course
There are a number of benefits, which include:
- A comprehensive, easy-to-understand look at the topics concerning digital marketing
- Material focused on the UK, while also touching on global aspects
- End of module activities and a final test which are designed to expand your overall understanding and put what you’ve learned into action
- Can be completed anywhere with an internet connection.
- Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce.
Training Course Content
- Module 1: Introduction to Digital Marketing
- Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)
- Module 3: Websites and Web Design
- Module 4: Digital Display Advertising
- Module 5: Email and Mobile Marketing
- Module 6: Social Media Marketing
- Module 7: Online Public Relations
- Module 8: Web Analytics
- Module 9: Planning a Digital Marketing Campaign
- Module 10 : Digital Marketing Regulations
Course delivery details
We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test.
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