Course description
The Marketing Assistant Level 3 apprenticeship prepares individuals to support customer-focused marketing activities aimed at driving product or service demand and achieving bottom-line results. As part of the marketing team, apprentices contribute to implementing marketing strategies and plans, overseeing day-to-day marketing activities across multiple platforms and systems. This apprenticeship serves as an entry point for aspiring marketing professionals to advance their careers. Marketing Assistants collaborate with various internal colleagues and external marketing suppliers, potentially encompassing sales, operations, PR, IT, customer insights, and finance. While primarily office-based, they may also attend exhibitions, events, and client meetings. Responsibilities include content creation, market research, campaign analytics, data collection, software usage, administration, and supplier coordination. The level of supervision and autonomy depends on the organization's size and marketing function. This occupation spans diverse sectors and industries, with roles in both external marketing agencies and internal marketing teams. The apprenticeship equips learners to support social media, marketing campaigns, and sales efforts within a business.
Upcoming start dates
Suitability - Who should attend?
Who is this course suitable for?
This occupation is found in every sector and industry including manufacturing, retail, IT, automotive, service industries (financial services, health care, professional services, etc), and across large, medium and small commercial, public sector and not-for-profit organisations. Roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.
The course is suitable for roles that will assist with marketing within a business to aid social media & marketing campaigns and sales.
Outcome / Qualification etc.
Knowledge
- Marketing theory, concepts and basic principles e.g., what marketing is, the marketing mix (7Ps: product, price, place, promotion, physical environment, process, people), the promotional mix and the difference between its elements (advertising, sales, public relations etc), what a marketing plan is.
- Current technologies such as systems and software, that can help deliver effective marketing planning (research), delivery and evaluation
- Legislation and regulatory frameworks affecting marketing operations, e.g. General Data Protection Regulation (GDPR)/eprivacy, trading laws, copyright law, Advertising Standards Authority (ASA)
- Principles of Marketing ethics such as targeting vulnerable adults and children; principles of conducting marketing communications in a legal, decent and honest manner, advertising being clearly differentiated from news/entertainment, ensuring consumer data is never compromised and marketing strategies avoid stereotyping
- The Internal dependencies that positively and negatively influence the success of marketing, e.g. IT, finance, sales, operations
- Primary and secondary research and the different sources of primary and secondary research data
- Brand theory (positioning/value/identity/guidelines) to a basic level
- How marketing fits within organisational structures and processes
- How to brief and manage external marketing suppliers, and an understanding of the risks to ineffective briefing/management
- Copywriting and proofreading techniques
- Search engine optimisation techniques and effective video production and publishing practice
- The benefits of a customer relationship management system
- The benefits of marketing automation processes and systems
Skills
- Use research/survey software to gather audience insight and/or evaluation
- Applying creativity to use a website content management system to publish text, images and video/animated content
- Use a social media platform to publish text, images and video content
- Use high volume email delivery software to acquire and/or retain one or more market segments and understand the response
- Organise offline and digital assets in a coordinated and legally compliant way (there may be several pieces of legislation that a Marketing Assistant may need to comply with, these should be relevant to the sector they work in and the type of activity. Examples include GDPR; Consumer Protection from Unfair Trading Regulations 2008; Consumer Credit Act; Copyright, Designs and Patents Act)
Training Course Content
These are the personal attributes and behaviours expected of all Retailers carrying out their roles
- Professional and customer focussed, shows commitment to putting the customer at the centre of marketing activities
- Apply ethical behaviour in planning, delivery and evaluation of marketing activity. Including carrying out activity in a way that values equality and diversity
- Commitment to continuous development of self and marketing activities through own initiative, within scope of own responsibility, keeping abreast of external developments including competitor and market trends
- Self motivated – takes responsibility for own actions
- Reflective and analytical, solving problems with internal and external sources of intelligence and data with a commitment to using evidence to support decisions.
- Collaborative, consultative and supportive to achieve marketing outcomes, good listener, shows empathy with the views of others
- Strong attention to detail
- Responsive and flexible, able to work at pace within deadlines balancing short and long term priorities (multitask)
- Shows creativity in their approach to work