Navigating Toward Successful Products

Navigating Toward Successful Products

Directional awareness in product development is one of the most challenging aspects of building things—whether applications, services, or true products. Gaining a true north in your journey and having a light to show you the way are often the difference between success and failure. But what is your compass? Where is your lighthouse? It’s your customer, and your challenge is determining how to effectively engage the customer. Agile product management provides a distinct mindset with techniques and patterns useful in navigating these often-convoluted courses. And Anu Smalley is an expert captain who helps organizations and teams achieve greatness with their products. Anu explores vision-setting and chartering as critical initial focus points—in other words, beginning with the end in mind. She shares a set of do's and don'ts when it comes to evolving a product. Sharing real-world stories from her client experiences, Anu brings a fresh perspective to the notions of establishing an MVP and running experiments to chart your course. Anu explores effective listening as a lost art for helping your customers find their true north so they can understand and deliver what they truly need. Anu explores vision-setting and chartering as critical initial focus points—in other words, beginning with the end in mind. She shares a set of do's and don'ts when it comes to evolving a product. Sharing real-world stories from her client experiences, Anu brings a fresh perspective to the notions of establishing an MVP and running experiments to chart your course. Anu explores effective listening as a lost art for helping your customers find their true north so they can understand and deliver what they truly need.