Marketing Fundamentals: Getting Started Guide

We have five Marketing Fundamentals courses available in this series that focus on:

1. Marketing Foundations

Learn to identify and describe essential functions like creating, communicating, delivering, and exchanging valuable offerings. This course explores various types of offerings and customer segments, focusing on how customers perceive and determine a solution’s true value.

2. Key Elements Of Marketing & What Is A Marketing Plan

Key Elements of Marketing training helps participants master the 4 Ps: Product, Price, Place, and Promotion. They will learn to develop a comprehensive marketing plan that outlines clear goals, strategies, and actionable activities to drive successful outcomes.

3. Understand Your Goals, Audience And Position

Learn to perform a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats. The course covers applying the SMART criteria to create clear and actionable marketing objectives. Participants will also explore market segmentation strategies to target specific customer groups effectively.

4. Determine A Course Of Action

Learn about bridging the gap between strategy and execution. Participants will learn the difference between marketing strategies and tactics, gaining clarity on how to align both for effective results. The course compares traditional and digital marketing methods, highlighting when and how to use each. Participants will also explore ethical persuasion techniques to influence customer decisions positively.

5. Implement And Track Marketing Analytics Introduction

Marketing analytics plays a crucial role in strategic decision-making by providing data-driven insights that guide marketing efforts. This introduction explores common metrics across various channels, enabling marketers to measure performance effectively. Learners will discover how to set clear, measurable marketing goals that align with overall business objectives.