Sales, Professional Training in Collier's Wood

Read about how LDL brought the Carphone Warehouse together to retain managers and help employees live its new values.

The Challenge

This is a business that manufactures and sells a range of hi-tech and smart watches through high street and online retailers. Customer relationships were managed through a team of account managers who were motivated, committed, and successful.

The business had identified a need to develop customer relationships to ensure business retention and future growth, critical to this would be the account management team been recognised as ‘Business Partners’ collaborating with customer stakeholders to achieve mutually agreed growth targets.

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.

Some people say that in the era of consultative-partner selling, closing is no longer necessary. This is just not the case.

To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

What does it take to be a successful public speaker?

The Challenge

To develop the sales management team, who had differing levels of capability and experience, into a cohesive group with a consistent approach to sales leadership. Putting these leadership foundations in place would pave the way for a wider strategic programme that leaders could deliver to their direct reports in order to create a sales force that would be seen as ‘Best in Class’ on a national and international level.

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