Functional Skills, Professional Training in Brackley

Cold calling, or telemarketing, is a tough, but rewarding role.

The Challenge

To enable capable sales managers to make the transition from manager to business leader. The goal was to develop the leadership and business skills needed to run a team of people balancing performance, behaviours, and profitability.

To deliver this training with an accreditation process, whereby participants can demonstrate personal progress.

Cross-cultural negotiations can falter for a whole variety of reasons.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

The Challenge

This is a business that manufactures and sells a range of hi-tech and smart watches through high street and online retailers. Customer relationships were managed through a team of account managers who were motivated, committed, and successful.

The business had identified a need to develop customer relationships to ensure business retention and future growth, critical to this would be the account management team been recognised as ‘Business Partners’ collaborating with customer stakeholders to achieve mutually agreed growth targets.

When it comes to negotiations, having the edge on the other side can make all the difference.

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

In collaboration with MPW Learning, a programme called ‘Leadership Pathway Programme’ was designed to bring all of the skills of a large high street charity organisation management team up to date. After introduction of the programme, common working practices were restructured, productivity increased and management satisfaction improved.

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.