Strategic Brand Definition

Strategic Brand Definition

Sustainable businesses are not accidental. They are the result of clearly identified strategic journeys. After decades of talking about brands, there’s still confusion about what a brand is, how to define it, which steps come first and why. Most brand defining books are not helpful because they either complicate the process of how to approach defining your brand or they are written mainly rather for larger organisations. With clear guidance and with carefully planned exercises we will discover the principles that brands are made of. You will also learn how to define a brand that motivates and guides your team and other stakeholders.